Media Planner & Buyer for OOH/DOOH jobs in United States
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Backbone Media · 14 hours ago

Media Planner & Buyer for OOH/DOOH

positionDenver, CO
timeFull-time
remoteHybrid
seniorityMid, Senior Level
money$70K/yr - $85K/yr
date3+ years exp

Backbone Media is a leading active lifestyle marketing agency that helps brands develop effective integrated media strategies. The OOH / DOOH Planner & Buyer will be responsible for planning, buying, executing, and optimizing Out-of-Home and Digital Out-of-Home campaigns across various markets.

AdvertisingMarketing

Responsibilities

Plan, buy, and execute OOH and DOOH campaigns across national, regional, and local markets
Activate and manage programmatic DOOH campaigns through The Trade Desk
Lead RFP processes and negotiate pricing, placement, and added value with OOH vendors
Build detailed media plans including geography, format mix, budget allocation, and flighting
Partner with Media Strategy and Programmatic teams to ensure integrated execution
Manage in-flight pacing, optimization, and vendor coordination
QA contracts, invoices, photos, affidavits, and proof-of-performance
Analyze campaign performance and translate results into clear insights and recommendations
Support test-and-learn initiatives across emerging DOOH formats and measurement methodologies

Qualification

OOH planningDOOH buyingTrade DeskMedia negotiationCampaign analysisGeopathTelmarSQADKantarCommunication skillsDetail-oriented

Required

Bachelor's degree
3–6+ years of experience in OOH and/or DOOH planning and buying
Hands-on experience with programmatic DOOH via The Trade Desk
Strong understanding of OOH formats and market dynamics
Highly organized, detail-oriented, and financially precise
Strong communication skills and collaborative mindset

Benefits

Medical (including employer 100% paid option)
Dental & vision
401(k) match
Wellness benefit
Home office stipend
Professional development assistance
Paid volunteer hours
Parental leave
Flexible schedule
Company-wide offsites
Remote/hybrid workplace

Company

Backbone Media

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Backbone Media is a PR and Communications company that provides media planning and buying solutions.
dateFounded in 1997
location
Carbondale, Colorado, USA
people-size51-200 employees
web-link
https://www.backbone.media/

Funding

Current Stage
Growth Stage

Leadership Team

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Penn Newhard
Co-CEO
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Company data provided by crunchbase