Sony Interactive Entertainment · 9 hours ago
Director, Ad Operations & Technology
San Mateo, CA
Full-time
Hybrid
Director/Executive
$190K/yr - $285K/yr
15+ years expSony Interactive Entertainment is a global leader in entertainment, known for its PlayStation family of products and services. They are seeking a Director of Ad Technology & Advertising Operations to lead the strategy and execution of their global advertising technology and operations ecosystem, focusing on programmatic monetization and building a high-performing global organization.
Consumer GoodsMusicVideo Games
Hiring Manager
Sarah Farmer
Responsibilities
Define and implement the global ad tech roadmap, including ad serving, programmatic monetization, audience targeting, measurement, and privacy-first data activation
Lead build vs. buy decisions, vendor selection, and platform integrations in partnership with Product and Engineering
Drive the evolution toward scalable, automated, and audience-based advertising solutions
Own global advertising operations, including campaign execution, trafficking, yield management, forecasting, and optimization
Establish scalable processes, tools, and performance standards to support growth across regions, formats, and demand sources
Partner with Sales and Commercial teams to drive business progress while maintaining operational excellence and advertiser performance
Partner with data and analytics teams to develop and activate audience strategies that are ethical, measurable, and future-proof
Enable advanced reporting, insights, and experimentation to inform monetization and product decisions
Build, lead, and scale a global organization of managers and individual contributors across the US, UK, and Japan
Set clear team charters, development paths, and performance expectations
Foster a collaborative, inclusive culture focused on accountability, innovation, and growth
Act as a senior partner to Product, Engineering, Sales, Legal, Privacy, and Finance collaborators
Represent the organization with key ad tech vendors, platform partners, and industry forums
Qualification
Required
15+ years of experience in ad technology, ad operations, or digital monetization
Deep understanding of programmatic advertising, ad tech platforms, and yield optimization
Proven experience owning and evolving complex ad tech stacks
Experience leading global, distributed teams and managing managers
Strong critical thinking combined with hands-on operational execution
Preferred
Experience in gaming, entertainment, streaming, or premium digital platforms
Familiarity with global data privacy and advertising regulations (e.g., GDPR, CCPA)
Benefits
Medical
Dental
Vision
Matching 401(k)
Paid time off
Wellness program
Coveted employee discounts for Sony products
Bonus package
Company
Sony Interactive Entertainment
Sony Interactive Entertainment is responsible for the PlayStation brand and family of products and services.
10001+ employees
H1B Sponsorship
Sony Interactive Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageLeadership Team
Ben King
SVP, Direct-to-Consumer, Sony Interactive Entertainment / Playstation
Kiichiro Urata
SVP, Head of Japan Asia Partner Development & Relations / member of the Board of Directors
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