Scorpion · 6 hours ago
Vertical Solutions Marketing Manager
United States
Full-time
Remote
Mid Level
$110K/yr - $130K/yr
3+ years expScorpion is the leading provider of technology and services helping local businesses thrive. They are seeking a skilled and motivated Marketing Manager to develop and execute go-to-market strategies for the home services trades segment, focusing on HVAC, plumbing, and electrical.
MarketingSEOSocial Media MarketingSoftwareWeb Design
Responsibilities
Support Go-to-Market and Demand Generation Efforts: Partner with the Demand Generation and Product Marketing teams to develop and execute trade-specific campaigns that drive pipeline growth and audience engagement
Develop Trade Industry Expertise: Build a deep understanding of the HVAC, plumbing, and electrical market, including customer needs, industry trends, regulatory considerations, and the competitive landscape
Own Positioning and Messaging: Define and refine positioning, value propositions, and messaging that resonate with target audiences. Continuously assess performance and optimize messaging based on results and feedback
Create Thought Leadership and Industry Content: Produce and contribute to industry-specific content such as whitepapers, case studies, blog posts, webinars, and infographics that position Scorpion as a trusted expert
Enable Sales and Customer-Facing Teams: Equip Sales and Customer Success teams with effective tools and resources, including sales collateral, pitch decks, and training materials tailored to the trades segment
Conduct Market and Customer Research: Partner with Research and Product Marketing to identify customer pain points, buying behaviors, and decision-making processes. Use insights to inform strategy and messaging
Segment Target Audiences: Identify and define key customer segments within the trades to ensure marketing efforts are targeted and relevant
Track and Optimize Performance: Define key performance indicators (KPIs) and monitor results to evaluate marketing effectiveness and inform ongoing improvements
Support Events and Industry Presence: Contribute to event strategy and participate in conferences, trade shows, and webinars to increase visibility and build industry relationships
Collaborate on Partnerships: Support strategic partnerships with industry associations, influencers, and complementary technology providers
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience
3–5 years of experience developing and managing B2B marketing campaigns
Experience marketing to small and mid-sized businesses, preferably within the home services industry (HVAC, plumbing, and/or electrical)
Experience supporting go-to-market initiatives and integrated marketing campaigns
Experience collaborating with cross-functional partners such as Sales, Product, Customer Success, and Marketing
Experience in a high-growth digital marketing or technology company is a plus
Ability to develop clear positioning, value propositions, and messaging that resonate with target audiences
Excellent writing and communication skills, with the ability to create compelling content across multiple formats
Proven ability to conduct market research, identify customer insights, and segment audiences effectively
Comfortable analyzing marketing performance, measuring return on investment (ROI), and using key performance indicators (KPIs) to inform decisions
Strong ability to work effectively with diverse teams and stakeholders to drive alignment and execution
Comfortable managing multiple priorities in a fast-paced, evolving environment while working independently and collaboratively
Ability to influence stakeholders, lead initiatives, and drive marketing programs from strategy through execution
Preferred
Experience in a high-growth digital marketing or technology company is a plus
Benefits
100% employer-paid medical, dental, and vision insurance
Flexible paid time off, so you can rest, relax, and recharge away from work
Paid parental leave
Paid cell phone and service
Remote office allowance
Professional development and development courses
Regular manager check-ins to drive performance and career growth through Lattice
Company
Scorpion
Scorpion is an internet marketing firm that offers web design, SEO, social media management, and advertising services.
501-1000 employees
H1B Sponsorship
Scorpion has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (4)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$100MKey Investors
Bregal Sagemount
2021-04-14Series A· $100M
Leadership Team
Saurabh Goyal
COO
David Kolski
Director of Corporate Development
Recent News
Social Media Today
2026-01-16
2026-01-16
2026-01-13
Company data provided by crunchbase