Samsung Electronics America · 7 hours ago
Director of Product, Ad Experience and Monetization, Samsung TV Plus
LA Metro Area
Full-time
Hybrid
Director/Executive
$210K/yr - $250K/yr
12+ years expSamsung Electronics America is a leading technology company, and they are seeking a Director of Product for Ad Experience and Monetization for Samsung TV Plus. The role involves owning the end-to-end product strategy and execution for advertising, focusing on revenue growth, advertiser value, and viewer experience while collaborating closely with the content team to align monetization strategies with content programming.
Manufacturing
Responsibilities
Own the ads monetization strategy for Samsung TV Plus, including ad load, yield optimization, pricing levers, and revenue performance
Define a clear multi-year monetization roadmap aligned with FAST market dynamics, advertiser demand, and Samsung Ads revenue goals
Balance short-term revenue optimization with long-term platform health, viewer engagement, and content sustainability
Partner closely with the Samsung TV Plus Content leadership team to align ad monetization strategy with: Content acquisition and programming roadmap, Channel mix (owned & operated, licensed, genre-based, event-driven), Viewership growth and audience development strategies
Co-develop monetization approaches tailored to different content types and viewing behaviors (e.g., long-form lean-back viewing, news, sports, events, niche interest channels)
Inform content investment and programming decisions by providing monetization insights, yield data, and advertiser demand signals
Ensure ad experiences complement — rather than disrupt — the intended content experience and viewer engagement goals
Own the full portfolio of TV Plus ad formats, including: In-stream video ads (pre/mid/post-roll), Sponsorships and content-aligned branded opportunities, Contextual and genre-based ad experiences, FAST-native and content-integrated monetization formats
Partner with UX and Research to design ad experiences that are content-aware, viewer-appropriate, and scalable globally
Drive faster experimentation and iteration of ad products informed by content performance and viewing patterns
Partner with Ads Platform and Demand teams to: Optimize fill rate, CPMs, and yield across direct, programmatic, and hybrid demand. Align demand capabilities with content-driven monetization opportunities (e.g., sponsorships, contextual targeting)
Act as the product voice of TV Plus supply in broader Samsung Ads platform decisions
Define and own the core monetization KPIs for Samsung TV Plus, including revenue, ARPU, yield, ad load efficiency, and viewer impact
Use experimentation and content-level analytics to guide decisions on ad load, frequency, placement, and format performance
Ensure advertiser-grade measurement and insights reflect both ad outcomes and content context
Lead and develop a team of Product Managers focused on TV Plus monetization
Serve as a primary cross-functional partner to: Content & Programming, Sales & Account Management, Engineering & Data Science, Privacy, Policy, UX & Research
Represent TV Plus monetization in executive forums, roadmap reviews, and strategic planning
Qualification
Required
12+ years in product management, with deep experience in CTV, streaming, or media monetization
Proven ownership of ad-supported video products at scale
Strong understanding of FAST economics, linear TV dynamics, and CTV measurement
Executive-level communicator with experience influencing sales and content stakeholders
Benefits
Medical
Dental
Vision
Life Insurance
401(k)
Employee Purchase Program
Tuition Assistance (after 6 months)
Paid Time Off
Student Loan Program (after 6 months)
Wellness Incentives
Company
Samsung Electronics America
Samsung Electronics America engages in high-tech electronics manufacturing and digital media.
5001-10000 employees
H1B Sponsorship
Samsung Electronics America has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (193)
2024 (160)
2023 (160)
2022 (183)
2021 (146)
2020 (105)
Funding
Current Stage
Late StageLeadership Team
Mohsen Hosseinian
Wireless Systems, 5G and NTN Expert
Rob White
Head of Samsung Wallet US
Recent News
2026-01-14
Financial IT
2026-01-14
2026-01-13
Company data provided by crunchbase