Venterra Realty · 9 hours ago
Marketing Manager - Lease Up/New Developments
Houston, TX
Full-time
Onsite
Mid, Senior Level
3+ years expVenterra Realty is seeking an experienced, results-driven Marketing Manager to lead marketing strategy and execution for new multifamily communities in pre-development and lease-up phases. This role involves creating and driving innovative marketing campaigns that generate qualified traffic and support brand awareness in the market.
CommunitiesProperty ManagementReal EstateReal Estate InvestmentResidential
Responsibilities
Develop and execute customized marketing plans for each lease-up project, tailored to specific markets, audience segments, and project timelines
Partner with internal and external resources to establish branding, naming, and identity for new developments
Execute digital and print campaigns, website development, social media, signage, event planning, and outreach initiatives to build buzz and drive traffic pre-opening
Manage digital advertising, SEO/SEM, listing syndication, ILS strategies, and local outreach to ensure a healthy leasing pipeline
Coordinate with creative agencies, signage vendors, photographers, staging providers, media buyers, and other third-party partners to execute campaigns on time and on budget
Work closely with on-site teams, construction, and regional leadership to align marketing efforts with leasing timelines, pricing strategy, and operational goals
Track key performance metrics such as traffic sources, cost per lead, conversion rates, and occupancy pace; optimize strategies accordingly
Conduct competitive analysis and stay current on local market trends to position communities effectively and identify unique selling points
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
3–5+ years of experience in multifamily marketing, with a strong focus on lease-ups or new developments
Proven track record of successful marketing campaigns and driving lease-up velocity
Experience with property management systems and marketing platforms
Strong project management and organizational skills
Exceptional written and verbal communication abilities
Ability to travel to properties during pre-leasing and active lease-up phases
Creative thinker with a results-oriented mindset and an eye for detail
Preferred
Experience working with luxury or suburban lease-up assets
Knowledge of current trends in digital marketing, social media, and influencer partnerships in the real estate space
Google Analytics or similar certification is a plus
Company
Venterra Realty
Venterra Realty assists owners to manage multiple real estate properties with services in accounting, finance, and administration.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
John Foresi
Chief Executive Officer
Andrew Stewart
Chairman and Co-Founder
Recent News
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