Senior Digital Media Strategist jobs in United States
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MedeAnalytics · 14 hours ago

Senior Digital Media Strategist

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
money$155K/yr - $195K/yr

MedeAnalytics is a leader in healthcare analytics and revenue-cycle technology serving hospitals, health systems, and payer organizations. They are seeking a remote Senior Digital Media Strategist to scale performance marketing across consumer and enterprise audiences by designing and owning paid digital media strategies.

AnalyticsClinical TrialsHealth Care

Responsibilities

Design and own paid digital media strategies across paid search, paid social, display, and programmatic channels to meet acquisition, lead-gen, and brand-awareness KPIs
Plan and execute campaign setups: audience segmentation, creative testing, bid strategies, budget pacing, and channel-specific optimizations for ROAS and CPA targets
Implement and validate tracking (GA4, GTM, pixels) and measurement frameworks; collaborate with analytics to deliver multi-touch attribution and incrementality insights
Manage programmatic buys via DSPs (DV360, The Trade Desk), oversee agency or vendor partners, and negotiate media where applicable
Develop regular performance reporting and actionable playbooks—identify scaling opportunities and run A/B tests to improve conversion funnels
Champion best practices for tagging, creative iteration, budget allocation, and cross-channel attribution to maximize lifetime value and reduce acquisition cost

Qualification

Paid media campaignsGoogle AdsMeta Ads ManagerProgrammatic platformsMulti-touch attributionConversion trackingA/B testingAnalytics toolsHealthcare marketingB2B/B2C campaigns

Required

Proven ownership of end-to-end paid media campaigns across search, social, display, and programmatic channels
Hands-on proficiency with Google Ads and Meta Ads Manager; experience configuring and troubleshooting GA4 and Google Tag Manager
Experience buying via programmatic platforms such as Display & Video 360 and The Trade Desk
Strong measurement background: multi-touch attribution, UTM strategy, conversion tracking, and performance reporting
Ability to translate performance data into optimization roadmaps and A/B test plans that improve conversion rate and ROAS

Preferred

Certifications such as Google Ads Certification and Meta Blueprint
Experience in healthcare marketing, B2B/B2C lifecycle campaigns, or working with complex sales funnels
Familiarity with analytics/visualization tools (Tableau, Looker, Adobe Analytics) and CRM integrations (e.g., Salesforce)

Benefits

Remote-first U.S. role with flexible work arrangements and supportive cross-functional teams.
Opportunity to shape media strategy at scale for mission-driven healthcare products and services.
Career growth through mentorship, certifications support, and measurable impact on business outcomes.

Company

MedeAnalytics

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MedeAnalytics delivers performance management solutions across the healthcare system to improve financial, operational and clinical outcome.
dateFounded in 1993
location
Emeryville, California, USA
people-size201-500 employees
web-link
http://www.medeanalytics.com

Funding

Current Stage
Growth Stage
Total Funding
$114M
Key Investors
Bain Capital Ventures
2020-10-13Acquired
2015-09-02Series Unknown· $57M
2008-07-29Series C· $50M

Leadership Team

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Steve Grieco
Chief Executive Officer and Board Director
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Reese Feuerman
Chief Financial Officer
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Recent News

Morningstar.com
MedeAnalytics Appoints David Figueredo as Chief Innovation Officer
2026-01-24
HealthCareIT News
Choosing the right ROI methodology for the revenue cycle
2026-01-22
Morningstar.com
MedeAnalytics and Basys.ai Announce Strategic Partnership to Transform Healthcare Utilization Management, Improve MLR
2025-12-09
Company data provided by crunchbase