Jiffy.com · 16 hours ago
Marketing Analytics Lead
United States
Full-time
Remote
Senior Level
$110K/yr - $130K/yr
6+ years expJiffy.com is looking for a Marketing Analytics Lead to take ownership of measurement, attribution, and performance optimization across their marketing ecosystem. The role involves building reporting foundations, improving attribution, and enhancing campaign performance visibility to drive high-LTV customers.
ApparelE-CommerceFashionPrinting
Responsibilities
Own marketing measurement and performance reporting across channels including Google Ads, Meta, email, and affiliates
Build scalable, executive-ready dashboards (primarily in Hex) that track ROI, CAC, LTV, payback period, and campaign performance across business lines
Improve attribution and campaign performance visibility beyond basic first/last touch approaches, ensuring marketing reporting ties back reliably to orders and revenue
Partner directly with channel owners to identify the right metrics, extract key fields from marketing platforms, and create consistent reporting foundations
Lead performance optimization efforts for priority channels, with Google Ads as the primary initial focus
Design and analyze incrementality and lift testing approaches (starting with geo lift studies) to measure true marketing impact
Support faster campaign iteration through structured post-campaign analysis and ongoing performance insights
Bring strong metric governance and discipline to ensure marketing teams and leadership can confidently act on performance data
Communicate clearly with executives and stakeholders, including the ability to push back on misleading attribution signals
Qualification
Required
Bachelor's degree in Analytics, Economics, Statistics, Marketing Science, Computer Science, or a related field (or equivalent practical experience)
6+ years of experience in marketing analytics, growth analytics, or performance measurement roles
Strong expertise in paid marketing analytics, particularly Google Ads, and familiarity with Meta and other acquisition channels
Experience working both inside marketing platforms and within analytics/reporting environments (warehouse + BI), with comfort extracting custom performance fields and metrics
Strong proficiency in SQL and ability to connect marketing touchpoints back to orders and customer outcomes
Experience building self-service dashboards and reporting workflows using tools such as Hex (or similar BI platforms)
Working knowledge of experimentation and incrementality measurement concepts (e.g., geo lift, conversion lift testing)
Excellent communication and stakeholder management skills, including executive-ready storytelling and the ability to challenge unreliable metrics
Preferred
Experience improving attribution systems beyond standard first/last touch models
Familiarity with CDP and analytics ecosystems such as Rudderstack, Mixpanel, and GA4
Experience operating in multi-business-line or ecommerce environments where spend allocation is complex
Exposure to marketing mix modeling (MMM) environments (hands-on ownership not required, partnership expected)
Strong performance marketing intuition paired with analytical rigor
Benefits
Competitive salary, equity opportunities, and performance-based bonuses
Full medical, dental, and vision coverage (with a portion of premiums paid by Jiffy)
401(k) retirement plan
Annual wellness benefits
Choice of MacBook or PC laptop, plus home office setup support
Annual $200 credit to use on our website and team merch drops
Professional development stipend to support your growth
Company
Jiffy.com
Jiffy.com is the #1 US online reseller of blank imprintable clothing.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase