LIMRA · 13 hours ago
Director, Public Relations & Social Media
United States
Full-time
Remote
Senior Level, Lead/Staff
10+ years expLIMRA is recognized as a trusted source for industry knowledge, providing research, training, and networking solutions to financial services companies. They are seeking a Director of Public Relations and Social Media to lead external communication strategies, enhance brand visibility, and manage media relations while overseeing a team of PR professionals.
Financial Services
Responsibilities
Develop and execute a comprehensive PR strategy that advances brand visibility, credibility, and influence for LIMRA and LOMA
Proactively identify and secure high-impact media opportunities, including interviews, bylines, op-eds, and speaking engagements for organizational leaders and subject-matter experts
Serve as the primary point of contact for media inquiries and manage relationships with key reporters, editors, and industry publications
Track, analyze, and report on media coverage, sentiment, and impact, translating insights into actionable recommendations
Lead crisis communications planning and execution, including message development, rapid response, and coordination with senior leadership
Set and oversee the social media strategy across platforms to support brand awareness, thought leadership, event promotion, and member engagement
Ensure consistent voice, tone, and visual identity aligned with global brand standards
Guide content planning, editorial calendars, and campaign integration in collaboration with marketing, events, research, and product teams
Monitor trends, platform changes, and emerging best practices to continuously evolve strategy and performance
Oversee analytics and reporting to measure effectiveness and optimize engagement and reach
Lead, coach, and develop a team of PR and social media professionals, fostering high performance, collaboration, and innovation
Partner closely with marketing, research, membership, events, and executive leadership to align communications with organizational priorities
Maintain strong relationships with peers at member firms, sister trade associations, and external partners to identify collaboration opportunities, support industry campaigns and expand external reputation
Manage agency and vendor relationships as needed to extend capabilities and scale impact
Qualification
Required
Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field; advanced degree a plus
10+ years of progressive experience in public relations, communications, or media relations, including leadership experience
Demonstrated success securing national and industry media coverage and managing executive-level thought leadership
Deep understanding of social media strategy, content development, analytics, and platform governance
Strong writing, editing, and storytelling skills with the ability to translate complex topics into clear, compelling messages
Proven experience advising senior executives and navigating reputational risk and crisis situations
Strategic thinking and sound judgment
Executive presence and stakeholder management
Team leadership and talent development
Data-driven decision making
Ability to thrive in a fast-paced, highly collaborative environment
Preferred
Experience in financial services, insurance, or a membership-based organization preferred
Benefits
Full benefits package that starts on day one
Company
LIMRA
LIMRA is a worldwide research, consulting, and professional development organization
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
G
Gina Birchall
Chief Operating Officer
Brent Lemanski
AVP and Executive Director
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