95 Percent Group · 10 hours ago
Marketing Operations Specialist
United States
Full-time
Remote
Mid Level
$60K/yr - $70K/yr
3+ years exp95 Percent Group is a leader in literacy instruction for pre-K through grade 8 across the U.S. The Marketing Operations Specialist will support marketing initiatives by ensuring data integrity, optimizing CRM systems, and executing marketing campaigns that drive engagement and lead conversion.
E-LearningEducationHigher Education
Responsibilities
Build and execute marketing campaigns within HubSpot—including, but not limited to, emails, landing pages, forms, and workflows
QA all campaign assets to ensure accurate segmentation, logic, links, tracking parameters, and performance readiness
Maintain and optimize marketing workflows and automations to improve lead flow and engagement
Partner with the Marketing Operations Manager to maintain clean, accurate HubSpot data
Conduct regular database hygiene efforts, including deduplication, field validation, enrichment, and resolving sync issues
Monitor lead lifecycle stages, source tracking, and field mappings to ensure reliable reporting and campaign execution
Manage state-level segmentation lists, ensuring correct targeting and suppression logic for all outbound campaigns, making recommendations as needed for improvements
Help document and refine marketing operations processes to improve efficiency, accuracy, and scalability
Identify opportunities to streamline workflows and enhance the interplay between marketing technology tools
Ensure consistent use of naming conventions, folder structure, and operational best practices across all marketing programs
Build and maintain dashboards and campaign performance reports Salesforce
Support data needs, campaign analysis, and reporting as requested by Marketing and Sales partners
Recommend new tests, experiments, and optimizations based on performance insights
Work closely with the Senior Marketing Manager and Marketing Operations Manager to support a robust campaign calendar, with opportunities to work on national campaigns, as needed
Partner with Sales Operations to maintain a smooth, accurate lead handoff process
Qualification
Required
3-5 years of hands-on marketing operations experience, preferably in a B2B or education-focused organization
HubSpot expertise required: Proven experience owning campaign execution workflows includes setup, QA, and launch
Solid understanding of Salesforce objects such as Leads, Contacts, Accounts, Campaigns, and Opportunities
Experience maintaining and updating pages, resources, and content on Wordpress
Strong technical aptitude; comfortable with HTML/CSS basics, data imports/exports, and troubleshooting sync or automation issues
Analytical and data-driven mindset with the ability to work with large datasets, identify data quality issues, and report on campaign performance
Extreme attention to detail with the ability to catch errors and validate logic in high-stakes campaigns
Strong project management skills with the ability to manage multiple deadlines
Clear written and verbal communication skills, including the ability to translate technical concepts for business partners
Collaborative and team-oriented, with a problem-solving mindset
Adaptable, curious, and passionate about emerging technologies like AI, continuously seeking opportunities to learn and improve processes
Bachelor's degree
Company
95 Percent Group
95 Percent Group is an education management company.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Leeds Equity Partners
2021-12-07Private Equity
Leadership Team
Brad Lindaas
Chief Executive Officer
George Gatsis
Chief Technology Officer
Recent News
2025-10-15
Company data provided by crunchbase