SAI Advanced Power Solutions, INC. · 16 hours ago
Customer Partnership Architect
SAI Advanced Power Solutions, INC. is focused on advancing customer awareness and engagement for their brand and product portfolio. The Customer Partnership Architect role is responsible for driving effective customer communication and engagement through strategic leadership and various digital initiatives.
Consumer ElectronicsElectronic Design Automation (EDA)ElectronicsEnergy
Responsibilities
Lead customer-centric website strategy focused on driving customer awareness, engagement and lead generation/conversion
Partner with cross-functional teams to streamline website enhancements through new product introductions, capacity and capabilities expansions with best-in-class user experience in a mobile-first digital environment
Oversee content architecture, messaging, frameworks and customer journeys
Develop and guide social media communication strategies aligned with brand engagement goals (e.g., Linkedin, B2B social partnerships etc.)
Ensure timely, relevant and authentic interactions with customers across platforms
Build SAI brand architecture, positioning, brand standards and guidelines to drive brand consistency across all customer and associate touchpoints
Develop analytical framework to assess SAI engagement metrics across website and social platforms versus performance metrics of leading competitors
Ensure consistent brand voice, tone and visual identity across digital and corporate communications
Obtain information from customers to determine specific requirements, attitudes, effects of current and potential regulations and other information that may affect marketing strategies
Monitor brand perception and engagement metrics, translating insights into actionable improvements
Maintain a competitor information system that provides rapid, up-to-date information for short and long-term planning. Develop competitor analysis containing key activities and statistics
Analyze social performance and community feedback to refine engagement approaches
Shape corporate messaging for external audiences, including brand announcements, thought leadership and campaigns
Collaborate with leadership and communications teams to ensure clarity, consistency and impact
Support internal alignment by translating corporate narratives into customer relevant messaging
Act as a strategic bridge between marketing, digital communications and customer-facing teams
Champion customer-first thinking in planning and execution across initiatives
Guide agencies and external partners to deliver on brand and engagement standards
Regular in-person attendance is an essential function of this job
Manage website content writing, proofing, and updating as needed
Qualification
Required
Bachelor's degree in marketing communications, Digital Media or related field; advanced degree is a plus
5+ years of experience in customer engagement, brand management, digital strategy, or corporate communications
Proven track record of driving engagement through websites, social media, and integrated communication strategies
Strong understanding of brand strategy, UX principles and digital analytics
Experience working in cross-function, matrixed environments
Strategic thinking with a strong customer-centric mindset
Excellent written and verbal communication skills
Ability to translate data and insights into clear engagement strategies
Strong collaboration and stakeholder management capabilities
Comfortable balancing long-term brand vision with hands on execution
Strong computer skills, Microsoft Office Applications (Access, Excel, Word, Access), Adobe Acrobat, Digital Media, LinkedIn, Instagram, Facebook, and other media platforms
Ability to work as part of the SAI team to provide marketing support
Proactive and self-motivated in marketing duties
Must be able to read, write and converse fluently in English with the level of competency that will permit the applicant to function in the position (such as defining brand strategy, posting media on social network platforms, interacting with customer, vendors and teams)
Benefits
401(k)
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance
Company
SAI Advanced Power Solutions, INC.
For over 100 years, SAI (Switchboard Apparatus, Inc.) has supplied innovative and reliable equipment for electrical power distribution.