Garan, Incorporated · 18 hours ago
Retail Media Specialist
United States
Full-time
Remote
Senior Level
7+ years expGaran, Incorporated is seeking a highly motivated Retail Media Specialist to enhance their ecommerce visibility and performance across major retail platforms. The role involves managing paid media campaigns, optimizing performance, and collaborating with cross-functional teams to drive traffic and revenue growth for Garan's ecommerce business.
E-CommerceFashionLeisureLifestyleManufacturingRetail
Responsibilities
Plan, launch, and optimize paid media campaigns across Amazon Ads, Walmart Connect, and other retail media platforms (e.g., Target Roundel, Sams Club MAP, Macy’s Media Network)
Build and manage placements such as Keyword/Sponsored Products, Sponsored Brands, Sponsored Display, and Demand Side Platform (DSP) campaigns. Oversee pay-per-click (PPC) campaigns and other on-site display media
Manage high-impact awareness and off-site traffic driving media including CTV, out of home and paid social. Leverage DSP capabilities when appropriate
Build campaigns using both manual and auto targeting; continuously mine for new high-performing keywords. Conduct keyword research and negative keyword optimization to reduce wasted spend
Monitor daily budgets, placements, and bids to ensure campaigns are pacing and performing as planned
Analyze performance by ASIN/SKU and ad type
Monitor campaign performance by item and keyword; adjust bids and placements to improve click through rate and return on ad spend
Ability to self-service/execute retailer.com campaigns without an agency partner.Ability to manage agencies when needed
Continuously track and optimize campaign KPIs including impressions, traffic, conversions, clicks, click through rate, cost per click, return on ad spend, advertising cost of sales, total advertising cost of sale at both the campaign and SKU level
Conduct A/B testing on ad creatives, keywords, targeting strategies, and placements
Leverage platform-specific reporting tools, APIs, first-party data and other retail platform insights to make ongoing, informed, data-driven decisions
Align with ecommerce team to prioritize support behind high-value SKUs (strong in-stock rates, depth, sales velocity)
Work closely with forecasting, planning and replenishment team to align marketing with sell through/velocity objectives and inventory levels
Plan, launch, and optimize paid search and paid social for Garan’s DTC businesses (ex. easypeasy.com)
Manage high-impact awareness and traffic driving media including TV (CTV, direct response, OTT, broadcast, cable), out of home, direct mail
Collaborate with lifecycle marketing to build integrated channel plans and buyer models. Track key KPIs such as CAC and LTV. Run cohort analyses to understand value of key audiences
Track performance across platforms, produce regular reports, and present actionable insights. Pull and analyze weekly performance reports to identify trends and opportunities
Collaborate with ecommerce, finance and account teams to align on revenue targets and margin requirements
Maintain and update internal dashboards and campaign trackers for visibility across the organization
Work closely with account managers to coordinate efforts with sales strategies
Partner with marketing to develop compelling assets and messaging
Collaborate with ecommerce team for ongoing paid and organic synergies
Align media efforts with marketing campaigns, promotional calendars, seasonal pushes, and new product launches
Partner closely with forecasting, planning and replenishment team to align marketing spend with selling objectives and inventory levels
Manage paid media budget across retail media platforms and offsite platforms, allocating spend based on performance and business priorities
Identify opportunities for scaling efficient campaigns and cutting underperforming tactics
Stay up to date on the latest platform updates, tools, and best practices in the retail media landscape
Recommend and test new media solutions to stay ahead in a competitive marketplace
Qualification
Required
Bachelor's degree
7-10+ years of experience in performance marketing
3-5 years of hands-on experience managing paid media campaigns across Amazon and Walmart; agency or in-house experience welcome. With a track record of successfully scaling new and existing brands
Must have a deep understanding of Walmart and Amazon retail media ecosystems
Experience with DTC
Strong analytical skills. Proficient in Excel
Experience with tools such as Amazon Advertising Console, Amazon Seller Central, Walmart Scintilla/Digital Landscapes, Helium 10, Pacvue, Perpetua, Jungle Scout or similar. Experience with BI dashboards
Experience in ecommerce, preferably in the apparel or SKU-intensive consumer goods space
Highly organized, self-motivated, and detail-oriented with excellent communication skills
Preferred
A seat at The Trade Desk a plus but not required
Company
Garan, Incorporated
Founded in 1941, Garan Incorporated is one of the nation’s leading manufacturers of apparel.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2002-09-04Acquired
Company data provided by crunchbase