Mattel, Inc. · 4 hours ago
Director of Product, Live Services
El Segundo, CA
Full-time
Onsite
Director/Executive
$150K/yr - $227K/yr
8+ years expMattel is a leading global toy and family entertainment company, and they are seeking a Director of Product, Live Services to own business outcomes for their live mobile portfolio. The role involves leading LiveOps and monetization strategies while collaborating with external development studios and coaching an in-place team to drive innovative digital gaming experiences.
Consumer GoodsManufacturingOnline GamesPC GamesToys
Responsibilities
Own outcomes & planning: Define portfolio KPIs (DAU, retention, payer conversion, ARPDAU, LTV), build/maintain revenue forecasts with Finance, and drive quarterly targets; deliver crisp weekly/quarterly readouts and action plans
Set LiveOps strategy & roadmap: Craft a multi-quarter cadence of events, seasons, promotions, and content drops; translate brand/IP beats into compelling in-game moments; ensure internal PMs execute day-to-day with excellence
Lead monetization (IAP & IAA): Establish pricing/offer architecture (bundles, battle passes, subscriptions), economy goals and segmentation; own ad strategy (placements, mediation/bidding, frequency controls, brand safety) and rapid experimentation
Enable at scale: Prioritize and help define the Publishing Platform roadmap with partners (remote config, segmentation, in-game storefronts, experimentation, LiveOps CMS, economy dashboards, webstore) to increase velocity, quality, and personalization
Partner management: Align roadmaps with external studios; set SLAs and operating rituals; ensure instrumentation, localization, test plans, canary/rollback paths, and live-site excellence
Data-driven iteration: Institutionalize hypothesis-driven A/B testing and cohort analysis; rapidly iterate on event/offer design, pacing, rewards, and economy health to maximize engagement and LTV
Cross-functional orchestration: Coordinate Design, Engineering/QA, Analytics, UA/CRM, Creative, and Community & Player Support so each live beat has clear briefs, assets, go-to-market, and feedback loops
Quality, compliance & trust: Champion player-first, ethical monetization; uphold platform/privacy policies and brand standards; lead incident response, post-mortems, and continuous improvement
Build the team & playbooks: Mentor PMs/analysts, recruit as needed, and codify runbooks, scorecards, and governance to scale Live Services across multiple titles
Qualification
Required
8–10+ years in mobile F2P Product/LiveOps, including 3–5+ years leading teams and owning business outcomes on top grossing live titles
Proven wins growing revenue & retention through events, features, and economy/offer design; strong casual/puzzle experience preferred
Deep fluency in F2P economies, IAP design, pricing/segmentation, and IAA fundamentals (mediation, waterfalls/bidding)
Analytical horsepower (experiment design, KPI storytelling; SQL familiarity a plus) and a bias for action
Exceptional cross-functional communication; adept at aligning external developers and internal partners around clear goals and plans
Builder's mindset: you've implemented processes, tooling, and playbooks that scaled LiveOps safely and fast
Publisher experience operating with external studios across time zones
Ownership or close partnership with Community & Player Support and UA/Growth
Experience across multiple genres (match-3, merge, simulation, hybrid-casual)
Excellent verbal and written communication skills
Exceptional documentation and organization skills
A passion for gaming with a deep understanding of the gaming landscape and the game development life cycle
Preferred
Strong casual/puzzle experience preferred
Experience with licensed games is an advantage
Benefits
Competitive total pay programs
Comprehensive benefits
Company
Mattel, Inc.
We empower generations to explore the wonder of childhood and reach their full potential.
10001+ employees
H1B Sponsorship
Mattel, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (23)
2023 (28)
2022 (21)
2021 (10)
2020 (27)
Funding
Current Stage
Public CompanyTotal Funding
$600M2025-11-05Post Ipo Debt· $600M
2009-09-28IPO
Leadership Team
Christopher Sinclair
CEO
Ynon Kreiz
CEO
Recent News
Techpoint Africa
2026-01-20
Company data provided by crunchbase