Flexential · 9 hours ago
Director, Integrated Campaigns
Alpharetta, GA
Full-time
Hybrid
Director/Executive
$150K/yr - $165K/yr
10+ years expFlexential Corp is focused on data center and IT services, and they are seeking a Director of Integrated Campaigns to lead their enterprise-wide campaign strategy. This role involves defining and orchestrating go-to-market campaigns, aligning various marketing functions, and driving new logo acquisition and install base growth.
Cyber SecurityInformation TechnologyInfrastructureIT InfrastructureProfessional Services
Responsibilities
Own the end-to-end integrated campaign strategy for new logo acquisition across Flexential's solutions
Translate Flexential’s growth objectives, solution priorities, and market opportunities into a cohesive campaign roadmap
Align stakeholders on campaign objectives, roles, and success metrics
Work in collaboration with Corporate Marketing and Product & Solution Marketing to define portfolio-level campaign themes, value propositions, and narratives that resonate with our targets
Work with Revenue Marketing counterparts to establish GTM motions activated across appropriate channels (e.g., industry plays, market-specific call downs, account-based influence strategies)
Lead the orchestration of end-to-end campaigns across awareness, demand generation and pipeline acceleration and early lifecycle expansion
Align digital, lead development and field marketing, and partner marketing motions into a unified campaign experience
Ability to collaborate effectively with our partner ecosystem to design and execute co-demand generation programs (including MDF co-marketing programs) with partners to yield a force multiplier in results
Partner with Revenue Operations to collect analytics & insights to optimize campaigns and connect efforts back to business outcomes
Drive account-centric strategies that support complex buying committees and long sales cycles
Provide executive-level updates and recommendations to drive consistent campaign performance and pipeline impact
Qualification
Required
10-12+ years of B2B marketing experience with a focus on integrated campaign or GTM strategy leadership
Proven experience leading new logo acquisition strategies
Background in B2B IT Services or complex technology solutions required
Demonstrated ability to define portfolio-level campaign strategies that span multiple solutions and regional markets
Strong track record of partnering with Sales leadership on growth strategy and account prioritization
Experience with account-based marketing (ABM) and account-centric GTM models
Experience working with partner ecosystems and co-selling motions
You're a strategic and systems-level thinker with strong executive presence and storytelling skills
Benefits
Medical, Telehealth, Dental and Vision
401(k)
Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
Life and AD&D
Short Term and Long-Term disability
Flex Paid Time Off (PTO)
Leave of Absence
Employee Assistance Program
Wellness Program
Rewards and Recognition Program
Company
Flexential
Flexential provides IT solutions including integrated colocation, interconnection, cloud, data protection, and professional services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$1.8BKey Investors
Morgan Stanley Infrastructure Partners
2025-11-13Debt Financing· $800M
2025-08-20Private Equity· $1B
2024-10-21Private Equity
Leadership Team
Ryan Mallory
Chief Executive Officer
Garth Williams
Chief Financial Officer
Recent News
Bloomberg.com
2026-01-05
2025-12-17
Company data provided by crunchbase