Catalyst Marketing · 12 hours ago
B2B Growth Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$95K/yr - $105K/yr
5+ years expCatalyst Marketing is a growth marketing company that combines AI technology with strategic expertise to help clients achieve business growth. The B2B Growth Marketing Manager will drive measurable growth through data-driven experimentation, optimize full-funnel strategies, and execute integrated campaigns across various channels.
AdvertisingArchitectureMarketingPersonal BrandingProfessional Services
Responsibilities
Design and execute comprehensive testing roadmaps that drive measurable improvements across the customer journey
Develop hypotheses based on data analysis, competitive research, and customer insights
Prioritize experiments to maximize impact
Analyze B2B conversion funnels to identify drop-off points and optimization opportunities
Lead conversion rate optimization initiatives across landing pages, email campaigns, and paid media
Implement A/B and multivariate tests to continuously improve performance metrics
Build and maintain dashboards that track key growth metrics and campaign performance
Translate complex data into actionable insights and clear recommendations
Partner with clients to define success metrics and establish measurement frameworks that align with business objectives
Orchestrate integrated growth campaigns across paid media, email, content, and social channels
Collaborate with digital media teams to optimize audience targeting, bidding strategies, and creative performance
Ensure seamless customer experiences across all touchpoints
Develop nurture strategies that move prospects through the funnel and activate existing customers
Design automated email sequences, retargeting campaigns, and account-based marketing programs
Focus on improving customer lifetime value and reducing churn
Prepare comprehensive performance reports with clear insights and strategic recommendations
Present findings to clients and internal stakeholders, translating metrics into business impact
Maintain proactive communication about test results, learnings, and next steps
Qualification
Required
5–7 years of experience in B2B growth marketing, digital marketing, or performance marketing roles (agency experience preferred)
Proven track record of designing and executing successful B2B growth experiments that drove measurable business results
Strong analytical skills with expertise in Google Analytics, marketing automation platforms, and data visualization tools
Experience with A/B testing platforms (e.g., Optimizely, VWO, Google Optimize) and statistical analysis
Deep understanding of B2B conversion funnel optimization and customer journey mapping
Proficiency with marketing technology stack, including CRM, marketing automation, and attribution platforms
Excellent communication skills with ability to translate data into compelling narratives
Self-starter mentality with strong project management and organizational abilities
Preferred
Experience working in B2B technology or SaaS environments is strongly preferred
Benefits
Unlimited PTO
Medical, dental, and vision insurance
Company-provided life and AD&D insurance
Short-term disability
401k plan with automatic 3% company contribution
Flexible Spending Account (FSA)
Employee referral bonuses
Health and wellness allowance
Company
Catalyst Marketing
Catalyst is an AI-enhanced growth marketing company.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Robin Emiliani
Co-Founder/CGO
Company data provided by crunchbase