Cal Alumni Association | UC Berkeley · 21 hours ago
Program Manager, Wine Club
Berkeley, CA
Full-time
Onsite
Mid, Senior LevelThe Cal Alumni Association is dedicated to fostering connections among alumni and current students. The Wine Club Program Manager will be responsible for the growth and operational execution of the wine club program, overseeing vendor relationships and ensuring a high-quality experience for members.
Higher EducationNon ProfitUniversities
Responsibilities
Own the overall success of the wine club, including membership growth, retention, revenue, and margin goals
Develop annual and multi-year program goals and growth strategies
Track performance against targets and recommend adjustments to pricing, offerings, cadence, or experience
Identify new opportunities for expansion, special releases, partnerships, and events
Manage day-to-day operations of the wine club, including shipment cycles, timelines, and deliverables
Coordinate wine selection, pricing, and allocations with vineyard and winery partners
Oversee order fulfillment, shipping logistics, and operational workflows
Maintain accurate records of inventory, production schedules, memberships, and transactions
Support the development and oversight of vineyard, agricultural, and winery management programs aligned with wine club needs and brand standards
Coordinate with growers, vineyard managers, and winemakers on harvest planning, production timelines, and allocation strategy
Monitor agricultural practices, sustainability goals, and quality standards
Support long-term vineyard and winery planning, including varietal strategy, yield considerations, and future product development
Serve as the bridge between agricultural operations and commercial demand
Own the end-to-end customer experience for wine club members
Serve as escalation point for member inquiries, issues, and service recovery
Ensure timely, accurate, and thoughtful communications related to shipments, delays, releases, and events
Use feedback and data to continuously improve service, satisfaction, and retention
Establish and maintain customer service standards that reflect a premium, relationship-driven experience
Plan and oversee wine club–related events, including tastings, release events, vineyard experiences, winemaker dinners, and member gatherings
Coordinate event logistics, partners, budgets, and staffing
Collaborate with Marketing & Communications on promotion and storytelling around events
Ensure events deepen member engagement and support growth and retention goals
Build and manage relationships with vineyard owners, winery partners, distributors, and fulfillment vendors
Negotiate pricing, allocations, and program terms to support quality, margins, and member value
Ensure partners meet quality, sustainability, service, and compliance expectations
Partner with Marketing & Communications to execute acquisition and retention campaigns
Support content and storytelling that highlights vineyards, agricultural practices, winemakers, and events
Coordinate launch timelines for new vintages, seasonal releases, and special editions
Contribute to strategies that increase member lifetime value
Own program-level financial performance, including revenue, costs, margins, and forecasts
Track agricultural and production inputs alongside commercial outcomes
Prepare regular performance updates for leadership
Identify opportunities to improve efficiency, profitability, and sustainability
Ensure compliance with alcohol sales, shipping, agricultural, and tax regulations
Maintain documentation related to licenses, vineyard agreements, contracts, and vendors
Proactively identify and escalate regulatory, operational, or reputational risks
Qualification
Required
Experience owning or managing a consumer-facing program, subscription service, or product-based business
Demonstrated responsibility for growth targets, revenue, or performance goals
Strong customer service orientation and issue-resolution experience
Experience coordinating with external partners, vendors, or producers
Strong organizational and project management skills
Excellent written and verbal communication skills
Preferred
Experience in wine, viticulture, agriculture, winery operations, or hospitality
Familiarity with vineyard management, harvest cycles, and production planning
Knowledge of alcohol compliance and direct-to-consumer shipping regulations
Experience producing or managing events
Comfort operating in entrepreneurial or evolving program environments
Company
Cal Alumni Association | UC Berkeley
The Cal Alumni Association (CAA) provides all Cal graduates with rewarding connections to the University, to fellow alumni, and to current students.
Founded in 1872
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase