Kindred · 1 day ago
VP of Marketing
San Francisco, CA
Full-time
Hybrid
Director/Executive
$285K/yr - $340K/yr
7+ years expKindred is a members-only home swapping network that enables a travel-rich lifestyle through community. The VP of Marketing will define the brand's presence and go-to-market strategy, ensuring a cohesive narrative that resonates with members and partners while driving growth across various channels.
TravelTravel AccommodationsTravel Agency
Responsibilities
Define Kindred’s positioning, brand architecture, and visual identity, ensuring a cohesive expression across physical spaces, experiences, and digital channels
Own annual and quarterly marketing planning, set clear campaign and creative briefs, and step in to drive execution when timelines are tight
Lead a full-funnel marketing team across paid, lifecycle, community, and brand, with a strong point of view on how each channel drives growth, retention, and revenue
Establish and own marketing health metrics, define the KPI stack, run weekly reviews, and deliver candid quarterly readouts to the executive team and board
Act as the voice of the customer, translating insights into sharp claims, creative direction, and product or packaging decisions
Hire, coach, and inspire a high-performing team, set operating rhythms, manage agencies and creators to clear performance standards, and uphold a high bar for craft and speed
Qualification
Required
7-10 years in marketing or a related field, marketplace experience is a plus
Eye for the beat of culture and content of the moment, with a keen ability to see how your own brand can have a POV in it
Eagerness to roll up your sleeves and get dirty, while also able to apply frameworks for scale
Strong analytical skills, clear communicator, systems thinker, and proven record driving cross-functional partnership and accountability
Storyteller by nature. Turns raw product truth into narratives people remember, repeat, and act on
Ownership mindset. Sets a few big bets, kills the rest, and holds the bar high on craft and performance
Preferred
Experience building an internal content department/studio is a plus
Benefits
Competitive cash compensation and equity
Comprehensive health benefits
Flexible time off, plus 12 paid holidays per year
21 credits per year to stay in Kindred homes
$4,000 annual travel stipend to help offset travel-related costs
Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco
Regular team and company offsites to connect, collaborate, and build together
A vibrant, inclusive, and highly skilled team that ferociously protects team chemistry
A culture of high standards, feedback, and continual growth
Company
Kindred
Kindred is a members-only network for house sharing.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$22.75MKey Investors
New Enterprise AssociatesAndreessen Horowitz
2023-04-19Series A· $15M
2022-04-21Seed· $7.75M
Leadership Team
Justine Palefsky
Co-Founder & CEO
Tasneem Amina
Co-Founder and President
Recent News
2025-12-29
2025-12-16
Company data provided by crunchbase