DOOR · 7 hours ago
Manager, SEO & AEO
United States
Full-time
Remote
Mid, Senior Level
3+ years expDOOR, formerly Latch, is unlocking the next era of Building Intelligence and is seeking a Manager, SEO & AEO to lead their organic growth strategy. The role involves overseeing SEO, AEO, and CRO initiatives to enhance website performance and convert traffic into loyal customers.
AppsArtificial Intelligence (AI)Smart HomeSoftware
Responsibilities
Lead the full strategy and execution of SEO and AEO programs to drive organic visibility, traffic, and engagement across traditional search and AI-powered platforms
Optimize HelloTech’s website performance and conversion funnel, identifying opportunities to improve UX, reduce bounce rate, and increase booking and lead conversions
Build and scale high-impact content that ranks in Google, appears in featured snippets, and is favored by LLMs like ChatGPT and Gemini
Partner with design and engineering to execute conversion rate optimization (CRO) tests, including A/B experiments on landing pages, CTAs, copy, and layouts
Manage technical SEO health including site speed, mobile performance, structured data, crawlability, and Core Web Vitals
Use AI tools to accelerate content strategy, keyword clustering, and site audits
Establish reporting frameworks that track organic traffic, keyword performance, site engagement, conversion rates, and revenue impact
Collaborate across Marketing, Product, and Engineering to align on-site structure and campaigns with SEO and CRO best practices, leveraging Webflow’s CMS and visual design tools
Act as the internal champion for SEO, AEO, and CRO best practices, helping the company stay ahead of evolving algorithms and AI search behavior
Identify future team needs and help scale SEO and CRO functions as HelloTech and DOOR grow
Qualification
Required
3 to 5+ years of hands-on SEO experience with proven results in both D2C and B2B environments
1+ years of AEO experience
Demonstrated ability to lead both strategy and execution across SEO, AEO, and CRO initiatives
Experience working within Webflow or similar visual CMS platforms, with a clear understanding of their SEO capabilities and constraints
Deep technical SEO knowledge including crawl optimization, Core Web Vitals, schema, indexing, and JavaScript rendering
Strong experience with conversion rate optimization, website analytics, and A/B testing tools (e.g. Google Optimize, VWO, Optimizely)
Expertise in Answer Engine Optimization, with an understanding of how to rank in AI-powered search experiences
High comfort level using AI tools to streamline workflows and optimize content at scale
Proficiency with Google Search Console, GA4, SEMrush, Ahrefs, and CMS environments
Strong understanding of content frameworks that balance search demand, UX, and conversion intent
Analytical mindset with the ability to report on performance and recommend data-driven optimizations
Strong communicator who collaborates effectively across content, design, product, and engineering
Benefits
Parental Leave
Flexible Time Off
Flexible Working Days
Comprehensive Health Coverage
Life & AD&D Insurance
Disability Benefits
Retirement Planning
DOOR Equipment Setup!
Company
DOOR
DOOR (formerly Latch) is a Building Intelligence company redefining how buildings operate.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$342.12MKey Investors
AvenirBrookfield Asset ManagementRRE Ventures
2021-06-07Post Ipo Equity· $190M
2021-06-07IPO
2019-08-01Series B· $56M
Leadership Team
Allen Smith
Member Board Of Directors
Recent News
StopPress New Zealand
2025-09-29
Company data provided by crunchbase