UnitedHealthcare · 12 hours ago
Marketing Communications Manager - IFP Growth Marketing Team - Remote
United States
Full-time
Remote
Mid, Senior Level
$92K/yr - $164K/yr
5+ years expUnitedHealthcare is simplifying the health care experience and is seeking a Marketing Communications Manager for their Individual and Family Plans (IFP) team. This role involves developing and managing the product marketing communication strategy, partnering with various teams, and leading consumer research projects to enhance brand communication.
FitnessHealth CareWellness
Responsibilities
Managing consumer insights and research as it relates to product and brand communication
Develop marketing communication strategy for the IFP products, benefits, and features
Partner with agencies/copy writers to develop the specific product copy (copydeck including playbooks) to be used in acquisition and member marketing materials
Be the lead POC for Marketing on all strategic, cross-functional initiatives (ex. VBC, ICHRA, etc.). Partner with marketing leadership to be the key create the value proposition and GTM strategy for any VBC/strategic partnerships, as well as lead communication development for the same
Partner with ACQ and MEM teams on member testimonials
Work closely with legal to ensure communication is compliant with legal guidelines
Partner to ensure deliverables from external partners (e.g., ad agencies) are aligned with applicable marketing goals, strategies, and initiatives
Cultivate relationships with applicable internal business partners to drive support, understanding and collaboration on our marketing efforts (e.g., Product Strategy, Legal/Compliance, Creative Services)
Demonstrate understanding of applicable business strategies/goals and how they can address customer requirements and marketing efforts
Qualification
Required
5+ years in B2B and B2C/DTC brand management, marketing communications, product marketing
Experience working on brand strategy development and brand communication strategy
Experience working with cross-functional marketing research and insights team and leading consumer research projects
Experience in brand and product messaging and copy development
Proven strategic and analytic thinker
Proven excellent communication and interpersonal skills, particularly with the ability to cross technical and non-technical stakeholders
Proven attention to detail within context of campaign and communication development
Intermediate or higher level of proficiency with MS Word, PowerPoint and Excel
Demonstrated track record of establishing effective cross-functional partnerships and relationships at all levels in a highly collaborative environment
Experience in fast-paced, complex project management, and an ability to juggle shifting timelines and priorities
Ability to be a team player with a solid ability to form working professional relationships
Proven outstanding communication skills (persuasive written, oral, and presentation skills)
Intermediate or higher level of proficiency with MS Word, PowerPoint and Excel
Preferred
Experience in the healthcare industry
Experience in a Start-up / Growth business
Benefits
Comprehensive benefits package
Incentive and recognition programs
Equity stock purchase
401k contribution
Company
UnitedHealthcare
UnitedHealthcare helps people live healthier lives by simplifying the health care experience.
10001+ employees
H1B Sponsorship
UnitedHealthcare has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (48)
2024 (26)
2023 (45)
2022 (61)
2021 (60)
2020 (68)
Funding
Current Stage
Late StageLeadership Team
Beth Soberg
CEO West Region, Local Markets
Bobby Gregoire
Medicare Health Plan CEO, Iowa & South Dakota
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Company data provided by crunchbase