BSN SPORTS · 11 hours ago
Associate Marketing Manager
Farmers Branch, TX
Full-time
Hybrid
Entry, Mid Level
2+ years expBSN SPORTS, a leader in team athletic gear, is looking for a detail-oriented Associate Campaign Marketing Manager to support marketing campaigns for their Sideline division. This role involves collaborating with cross-functional teams to develop creative briefs, manage workflows, and execute omnichannel campaigns that drive brand awareness and engagement.
ApparelManufacturingSporting Goods
Responsibilities
Support campaign planning for Sideline product stories, promotional moments, and brand awareness initiatives
Develop clear, actionable creative briefs outlining: Campaign objectives, Target audiences, Promotional positioning and messaging hierarchy, KPIs and success metrics
Adapt campaign briefs for omnichannel execution, including email, organic social, paid media (Meta and Google), and additional digital channels
Curate and select imagery that aligns with brand standards and supports strong visual storytelling
Lead creative briefings with designers, copywriters, and cross-functional partners to ensure clarity on goals, requirements, and timelines
Maintain ongoing communication with creative teams to support efficient asset development and alignment with campaign strategy
Partner with Merchandising to ensure accurate product details and alignment with key product priorities and new product and brand launches
Gather, evaluate, and consolidate stakeholder feedback into clear, actionable creative direction
Ensure creative assets align with brand guidelines, messaging hierarchy, and campaign objectives
Help resolve conflicting feedback and guide teams toward a cohesive final execution
Coordinate with channel owners to ensure seamless handoff of creative assets, targeting requirements, and timely campaign launches
Partner with Analytics to review campaign performance and identify creative optimization opportunities
Support onsite marketing needs, including universal banners and promotional messaging
Work within backend CRM systems to implement promotional logic and campaign setup
Apply performance insights and learnings to improve future campaigns and drive stronger engagement and conversion
Plan major campaign themes in advance to enable strong collaboration with Creative and Merchandising teams
Use Asana to manage timelines, tasks, deliverables, and approval workflows
Maintain accurate documentation of briefs, feedback cycles, and creative versions
Identify opportunities to streamline processes across Marketing, Creative, and Merchandising
Collaborate on campaign photoshoot planning to maximize budget efficiency and elevate visual assets
Qualification
Required
Consumer-first mindset with a focus on customer experience and measurable outcomes
Proactive, adaptable working style with the ability to manage both planned initiatives and urgent needs
Familiarity with paid and organic digital channels and omnichannel campaign execution
Strong project management skills with high attention to detail
Clear written and verbal communication skills for cross-functional collaboration
Proven ability to work effectively with Creative, Copy, Merchandising, and Digital teams
Understanding of messaging hierarchy and its impact on marketing KPIs
Knowledge of visual storytelling principles and image selection best practices
2–4 years of experience in digital marketing, project management, or a related field
Experience using marketing and collaboration tools such as Asana, Miro, Figma, and CMS platforms
Experience evaluating campaign performance and understanding ROI relative to business goals
Preferred
Ability—or strong interest—in using performance insights to refine creative strategy
Experience in D2C, eCommerce, retail, apparel, or sports marketing
Experience partnering with Merchandising or working in a product-driven environment
Experience working with external agencies or contract partners
Benefits
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!
Company
BSN SPORTS
BSN SPORTS is a marketer, manufacturer and distributor of sporting goods apparel and equipment.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2010-08-01Acquired
Leadership Team
T
Tom Handlen
Founder
Recent News
Sports Business Journal
2025-09-04
Company data provided by crunchbase