Wpromote · 1 day ago
Senior Paid Social Manager
United States
Full-time
Remote
Senior Level
$85K/yr - $97K/yr
5+ years expWpromote is seeking a Paid Social Senior Manager to provide strategic ownership of full-funnel paid social advertising campaigns across a portfolio of clients. The role involves advanced paid social strategy, measurement modernization, and cross-functional leadership to drive measurable growth for clients.
AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO
No H1B
Responsibilities
Owning end-to-end, full-funnel paid social strategy across a book of business, including media execution, operational excellence, and adherence to best practices; informing the evolution of future standards through experimentation and proven learnings
Translating measurement and creative insights into compelling go-to-market narratives and client growth plans; leading client-facing communications (calls, emails, etc.) with an emphasis on storytelling over data regurgitation and adapting to different audiences
Contributing to agency thought leadership by identifying opportunities to showcase client work through platform partnerships, including case studies, joint thought leadership, award submissions, and co-marketing activations to support PR and new business efforts
Designing and operationalizing measurement frameworks that tie paid social to business outcomes, including platform-native conversion and brand lift tests, geo-holdout experiments, MMM and MTA tools, enhanced attribution, first-party signal capture, server-side solutions, and third-party measurement platforms (e.g., Measured, Haus, WorkMagic)
Leading complex experimentation roadmaps that expand measurement signals and improve funnel efficiency; scaling high-confidence tactics across accounts
Adopting and championing hybrid and AI-assisted workflows for campaign build, audience generation, creative testing, and reporting; driving innovation through experimentation
Exercising extreme ownership of client business outcomes by delivering against shared digital KPIs and demonstrating the value of Paid Social within a holistic digital strategy through QBRs, in partnership with Creative, Data Strategy, Paid Search, and Programmatic teams
Building and maintaining platform partner relationships, including RFPing partners, co-developing learning agendas and testing roadmaps with Marketing Science teams, running quarterly partner business reviews, and activating alphas, betas, and early-access opportunities
Coaching and mentoring Managers while contributing to training rotations and team development
Qualification
Required
5+ years of paid media experience (paid social, paid search, and/or media buying) in an agency or client environment, with progressively increasing account ownership
Hands-on experience building, optimizing, analyzing, reporting, and applying experimental design across major paid social platforms (Meta, TikTok, Snap, Reddit, Pinterest, LinkedIn, X, Nextdoor, Google)
Strong technical fluency with measurement methodologies, including incrementality, MMM, server-to-server integrations, and CAPI/SDK, with experience putting these into production or partnering closely with analytics and data engineering teams
Proven client and stakeholder management experience, including leading QBRs, developing executive-ready narratives, and aligning cross-functional partners
Experience working with clean-room integrations or enterprise measurement programs
Prior responsibility for platform partner engagement at the client level, including advocating for alpha and beta access, technical integration support, and collaboration with Marketing Science and Creative Shop teams
Preferred
Experience using Smartly
Demonstrated track record of designing or operationalizing AI-assisted workflows, automation, or tooling that materially improved efficiency or quality
Advanced analytical skills, including SQL or comparable analytics proficiency and comfort working with BI tools and dashboards
Company
Wpromote
Wpromote is an online marketing firm specializing in digital marketing and customer acquisition.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
ZMCShamrock Capital Advisors
2022-10-26Private Equity
2022-10-26Acquired
2018-03-13Private Equity
Leadership Team
Michael Block
Chief Operating Officer
Dennis Ngin
Vice President, Digital Experience
Recent News
2026-01-21
Marketing Dive
2026-01-16
2026-01-06
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