Endura · 17 hours ago
Marketing Manager USA- Endura
Cypress, CA
Full-time
Hybrid
Mid Level
$110K/yr - $120K/yr
3+ years expEndura is part of Pentland Brands, a global family business known for its sports and lifestyle brands. The Marketing Manager will drive brand momentum in the US by balancing retail marketing with community engagement, translating global strategies into local marketing plans across key partners.
ManufacturingTextiles
Hiring Manager
Kimberly Truong
Responsibilities
Lead US Brand Activation & Campaign Execution
Localize and execute global brand campaigns with excellence, ensuring creative relevance and market fit
Manage and brief creative & PR agencies to deliver high-impact brand and product storytelling and distribute
Oversee all US brand moments, launches, retail activations, and creator partnerships
Be the Market Lens & Local Connection Point
Responsible for capturing insight, trends, competitive shifts, and industry movements
Represent the US voice in global strategic discussions, ensuring the market’s needs are understood and prioritized
Build strong cross-functional relationships with US commercial, merchandising, retail, and product teams
Drive Brand Growth Through Retail Marketing
Own and deliver the US retail marketing strategy across key wholesale partners — leading seasonal campaigns, product launches, and in-store storytelling that drives brand visibility, relevance, and sell-through
Translate global brand strategy into locally resonant retail execution, working closely with US commercial, merchandising, and retail teams to ensure the brand shows up consistently, credibly, and distinctively at every consumer touchpoint
Plan, manage, and measure retail marketing investment, own budgets, defining success metrics, and continuously optimizing activity based on performance, insight, and commercial impact
Strengthen US Content, Social & Community Presence
Work with global teams to scale content output from the US, ensuring consistent storytelling and higher channel performance
Partner with local creators, photographers, athletes, and grassroots cycling communities to deepen engagement
Ensure Endura global brand voice translates authentically in a US context
Qualification
Required
3–5 years of experience in retail marketing and community activation within the cycling industry
Bachelor's degree in business or a related field preferred
A natural connector, with a proven ability to build trusted relationships across creators, athletes, clubs, retailers, media, and community leaders
Understanding of the U.S. cycling retail landscape, across specialty outdoor, IBDs and marketplace
Demonstrated ability to collaborate with retail partners to unlock space, visibility, and activation opportunities across POS, visual merchandising, shop‑in‑shops, windows, and seasonal campaigns
Hands-on experience delivering real‑world activations, including community events, rides, launches, seeding programs, partnerships, trade shows, and retail moments
Experience briefing and managing creators and partners to deliver high‑quality, on‑brand, culturally relevant content
Excellent project management and organizational skills, with the ability to manage partners, launches, and activation calendars simultaneously
Experience working cross‑functionally with marketing, sales, retail, and global/HQ teams, balancing global brand direction with local execution
Strong understanding of brand and product storytelling, tailored to specific channels, communities, and categories
Analytical mindset, with the ability to measure, report on, and optimize activations based on performance and learnings
High attention to detail and strong executional standards across physical and experiential environments
Proficiency in Microsoft Office and project management tools; ability to write clear, actionable project briefs
Thrives in a fast‑paced, team‑first, high‑energy environment, with a positive, can‑do, customer‑focused attitude
Genuine passion for cycling and belief in the power of community‑driven storytelling to build meaningful brands
Company
Endura
Endura is manufactures a range of mountain biking, road, and commuter clothing and accessories for cycling.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
Penta Capital
2018-03-20Acquired
2014-10-29Private Equity
Company data provided by crunchbase