Labcorp · 3 hours ago
Senior Director, Marketing Technology
Burlington, NC
Full-time
Hybrid
Director/Executive
12+ years expLabcorp is a company focused on innovation in healthcare, and they are seeking a Senior Director of Marketing Technology to lead their marketing technology and data ecosystem. This role involves defining strategy and execution to enhance customer engagement through AI-driven insights and collaboration across various teams.
BiotechnologyHealth CareHospitalLife ScienceMedicalPrecision Medicine
Responsibilities
Define and own the enterprise marketing technology and data strategy aligned with overall marketing, digital, and business growth objectives
Build and lead a multi-year marketing technology roadmap across platforms (CDP, CRM, CMS, marketing automation, analytics, AI/ML, consent management, etc.)
Champion AI-powered decision-making, fostering a culture of measurement, experimentation, and continuous improvement
Partner with business, data, and IT leaders to ensure marketing technology investments align with enterprise architecture and security standards
Lead selection, implementation, and optimization of strategic marketing platforms (e.g., Marketing Automation Platforms, Journey Management Platforms, CDP, DAM, etc.)
Drive AI-enabled marketing automation, data integration, and workflow efficiency across teams
Oversee technical architecture for omnichannel campaign orchestration and audience activation
Manage vendor relationships, contracts, and budgets for marketing technology providers
Oversee the collection, integration, and activation of first-party, second-party, and third-party data to support segmentation, personalization, and campaign measurement
Ensure data quality, privacy, and governance in collaboration with enterprise data and compliance teams
Partner with analytics, data science and IT teams to deploy predictive and generative AI use cases, such as automated content creation, dynamic personalization, and advanced audience modeling
Establish frameworks for campaign attribution, ROI measurement, and performance reporting across channels
Build and lead a cross-functional team of marketing technologists, data engineers, and platform strategists
Partner with brand, media, product, and IT teams to ensure connected customer experiences and operational excellence
Communicate complex technology and AI concepts clearly to executive stakeholders
Qualification
Required
12+ years of experience in marketing technology, digital transformation, or data strategy roles; at least 5 in a senior leadership capacity
Proven success designing and scaling a marketing technology stack across large, complex organizations
Expertise in customer data platforms, marketing automation, CRM, analytics, and identity resolution
Strong understanding of data governance, privacy regulations (e.g., HIPAA, GDPR, CCPA), and consent management
Experience leading multi-disciplinary teams and managing large budgets
Excellent communication and stakeholder management skills
Preferred
Background in healthcare
Demonstrated experience deploying AI and machine learning applications in marketing, such as predictive modeling, personalization engines, and generative content
Advanced degree in Marketing, Data Science, Information Systems, or related field
Benefits
Medical
Dental
Vision
Life
STD/LTD
401(k)
Paid Time Off (PTO) or Flexible Time Off (FTO)
Tuition Reimbursement
Employee Stock Purchase Plan
Company
Labcorp
Labcorp specializes in providing physicians with laboratory tests.
10001+ employees
H1B Sponsorship
Labcorp has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (1)
Funding
Current Stage
Public CompanyTotal Funding
$2.85B2024-09-16Post Ipo Debt· $2B
2019-06-04Post Ipo Debt· $850M
1988-07-15IPO
Leadership Team
Adam Schechter
President and Chief Executive Officer
Bill Haas
SVP, Northeastern US and Canada, Labcorp Diagnostics
Recent News
2026-01-22
2026-01-14
Company data provided by crunchbase