NextPlay Jobs · 1 day ago
Senior Content and Social Marketing Manager
NextPlay Jobs is seeking a Senior Content and Social Marketing Manager to lead their brand's organic presence across various platforms. This role requires a blend of high-level strategy and day-to-day execution, focusing on content development, community engagement, and cross-functional collaboration to drive brand growth.
Responsibilities
Develop and execute an integrated organic content strategy across major social platforms and emerging channels
Build and maintain a clear content roadmap aligned with brand priorities and business goals
Concept, script, produce, and publish social-first content at a high pace
Balance in-house production, user-generated content, and creator collaborations
Maintain a consistent, premium visual and editorial standard across all content
Create content that supports awareness, education, and conversion through strong narratives and creative hooks
Appear on camera as needed and confidently direct creators or internal talent
Actively engage with the audience through comments and conversations
Highlight customer stories and encourage meaningful participation from the community
Build relationships with creators, advocates, and brand partners
Identify and manage creators for content development, testing, and distribution
Brief and guide creators to ensure alignment with brand tone and objectives
Partner with growth and performance teams to ensure organic and paid creative are aligned
Support campaigns, launches, and partnerships with cohesive storytelling
Track performance across engagement, reach, retention, and growth metrics
Use insights to refine creative direction, content formats, and publishing strategy
Qualification
Required
5–7+ years of experience in social and content marketing, ideally within a high-growth consumer brand
Strong understanding of social platforms, trends, formats, and editing best practices
Proven ability to produce high-quality content quickly without sacrificing brand standards
Comfortable on camera and experienced directing others on set or remotely
Data-aware, with the ability to connect creative decisions to performance outcomes
Experience working with UGC creators and influencer partners
Strong storytelling instincts with an eye for aesthetic detail and emotional impact
Highly organized, proactive, and comfortable operating in fast-moving environments
Genuine interest in wellness, performance, recovery, or adjacent lifestyle categories
Company
NextPlay Jobs
AI-operated. Human-led. Connection-driven. NextPlay Jobs is redefining staffing.
Funding
Current Stage
Early StageCompany data provided by crunchbase