Sol-ti · 9 hours ago
Senior Marketing Manager
San Diego, CA
Full-time
Onsite
Senior Level
7+ years expSol-ti is a company dedicated to creating high-quality Living Beverages with a focus on health and sustainability. The Senior Marketing Manager will lead brand, growth, and digital initiatives, working cross-functionally to enhance consumer engagement and drive innovation in the market.
Consumer GoodsFood and BeveragemHealth
Responsibilities
Own and evolve brand positioning, messaging, and visual identity across all consumer touchpoints
Develop annual and quarterly marketing strategies aligned with business and revenue goals
Translate consumer insights and market trends into actionable product and innovation opportunities
Work closely with the e-commerce team to drive DTC growth and optimize the online customer journey
Support website merchandising, promotions, product storytelling, and conversion optimization
Align digital marketing efforts with e-commerce KPIs including traffic, conversion, AOV, and retention
Oversee social media strategy across all platforms, ensuring alignment with brand voice and business goals
Guide Influencer & Sol-ti Pro Sol-Team partnerships, community engagement, and social commerce initiatives
Track and analyze marketing performance across channels and campaigns
Manage and mentor marketing team members and external partners
Collaborate closely with Sales, Product, E-commerce, Operations, and Finance
Qualification
Required
7–10+ years of marketing experience, ideally in CPG, food & beverage, or wellness
Strong experience with brand marketing, product launches, and integrated campaigns
Hands-on experience with e-commerce and digital marketing
Proven ability to oversee social media strategy and content
Experience working on innovation and NPD pipelines
Experience in a high-growth, mission-driven brand environment
Experience with platforms including Syndigo, Bazzaar Voice, Open Sponsorship & Meta
Benefits
Employee Equity Incentive Plan.
Performance-based bonuses.
Health Insurance programs with industry leading contributions towards your premium.
Referral Programs and free access to our functional beverages and supplements to enjoy while at work or home.
80 hours of paid time off, two floating holidays and eight paid company holidays.
Company
Sol-ti
Sol-ti markets a range of healthcare products such as Pure Green, Watermelon Mint, Jasmine Pearl, and Charcoal Lemonade.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$3.24M2016-11-01Series Unknown· $3.24M
Leadership Team
Pawan Kalra
President & Chief Executive Officer
Company data provided by crunchbase