University of Rochester · 10 hours ago
Creative and Design Specialist
Rochester, NY
Full-time
Onsite
Mid Level
$64K/yr - $96K/yr
3+ years expThe University of Rochester is committed to fostering a welcoming community and is seeking a Creative and Design Specialist. This role focuses on developing and maintaining the institution's brand identity through innovative design and storytelling across various media platforms.
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Responsibilities
Activates the University’s brand and helps develop a visual language that advances the institution’s strategic goals and priorities around brand and storytelling
Maintains creative, design, content, photographic imagery, illustrations, and multimedia to support the organization's brand identity and strategic plan goals
Applies storytelling and design fundamentals to conceive overall concept, tone, voice, look, and feel of each project across all related tactics in both print and digital media, consistent with overall messaging and visual identity
Designs the layout of graphics, publications, special event materials, signage, packaging, presentations, illustrations, posters, data visualization, infographics, animated GIFs, and more
Establishes project schedules and maintains accountability for timeline
Plays a key role in building the University's strategic creative and marketing infrastructure and understands audiences, channels, and how to distribute content, with demonstrated knowledge of social networks, new-media, and traditional print outlets
Produces custom creative solutions for strategic communications initiatives and enterprise programs
Devises scalable graphic design and multimedia tactical solutions and toolkits for strategic partners across the university
Transforms ideas, concepts, information, and data into concrete, appealing, easy-to-understand visual communications
Develops and delivers solutions that meet client objectives
Coordinates and art directs select photoshoots in collaboration with communications colleagues and University partners
Edits tactics and treatments for message, audience, and channel
Uses the principles of visual storytelling and effective design techniques for composition, color, and typography to produce designs and creative output
Creates multimedia design assets for use across a variety of platforms, including Facebook, YouTube, Instagram, TikTok and other web and social channels
Packages and provides optimized content and designs for use by external vendors and media outlets and coordinates with outside vendors, producers, and contractors on technical needs for support, as needed
Maintains and evolves digital media asset libraries and archives
Manages multiple assigned projects simultaneously—from intake through delivery
Assists in setting and adjusting schedules, tracks and reports on progress, liaises with external contractors and vendors, ensures successful delivery, and archives work
Presents work for approval and ensures high quality and client satisfaction
Works directly with members of the Creative, Marketing, Digital, and Strategic Communications teams to ensure projects remain within budget and are completed on time, while maintaining the highest possible level of quality
Works with the Lead Creative Specialist and Director, Creative Strategy and Solutions to ensure all facets are in keeping with the University’s brand identity and are visually effective
Manages and organizes an archive of photo, video, and design assets with the appropriate level of metadata necessary to make it searchable and provides support as needed to locate assets
Serves as an ambassador across the University for brand standards, monitoring brand integrity and consistency across all platforms and all divisions and departments of the University
Provides guidance related to brand rules and standards
Develops templates for the brand management platform
Stays abreast of developments and technology in the design and multimedia fields through professional meetings/seminars/classes/workshops
Helps colleagues develop basic design, video production, and art direction skills as needed
Consults market and data research related to creative strategy and best practices
Assists creative colleagues with gathering insights from market and data research and makes recommendations to adjust strategies and tactics to meet ongoing needs
Conducts regular trend research to ensure tactics and solutions are relevant for each target audience on every project
Assists with information gathering, benchmarking, and educating colleagues on the importance of the insights that drive effective creative
Other duties as assigned
Qualification
Required
Bachelor's Degree
3 years of professional experience; or equivalent combination of education and experience
Solid understanding and command of design, color theory, typography, and composition techniques with sophisticated craftsmanship
Ability to take abstract concepts, information, and data and turn it into appealing, easy-to-understand visual communication for print/digital publications
Strong combination of technical, creative, and problem-solving skills related to the practice of both traditional and multimedia design required
Ability to think strategically and understand client needs to provide counsel on solutions required
Proficiency in creating visual concepts, presenting to partners, developing assets, and crafting engaging visual languages required
Excellent time management and project management skills required
Excellent communication skills required
Ability to work both independently and as part of a team required
Preferred
Competency in creative and graphic design principles from concepting and prototyping through final production and mechanical delivery preferred
Experience with pre-press, mechanicals, working directly with print and fulfillment vendors, managing independent contractors preferred
Experience working in a design or advertising agency preferred
Illustration and/or animation skills preferred
Proficiency in the Adobe Creative Suite, including InDesign, Photoshop, Illustrator, FileMaker Pro; Microsoft Office Suite preferred
Experience working in Figma preferred
Proficiency in a Mac workspace preferred
Company
University of Rochester
The University of Rochester is a private research university located in Rochester, New York.
10001+ employees
H1B Sponsorship
University of Rochester has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (234)
2024 (126)
2023 (130)
2022 (106)
2021 (100)
2020 (92)
Funding
Current Stage
Late StageTotal Funding
$20.43MKey Investors
National Science FoundationUnitedHealthcareSociety to Improve Diagnosis in Medicine
2023-09-25Grant· $18M
2023-07-26Grant· $0.07M
2022-09-20Grant· $0.05M
Leadership Team
David Linehan
Chief Executive Officer
Recent News
2025-12-04
Company data provided by crunchbase