Sage Hospitality Group · 17 hours ago
Director of Sales & Marketing
Wayzata, MN
Full-time
Onsite
Lead/Staff, Director/Executive
$100K/yr - $120K/yr
4+ years expSage Hospitality Group is the premier luxury lakeside destination in the Upper Midwest, and they are seeking a Director of Sales & Marketing to drive revenue performance and brand positioning. The role involves developing multi-channel commercial strategies, managing luxury program participation, and expanding market presence through group sales growth and strategic partnerships.
HospitalityLifestyleReal Estate Investment
Responsibilities
Develop and execute a multi-channel commercial strategy across Rooms, Culinary, Events, Wellness, and experiential revenue streams
Partner with Revenue Management to align pricing, demand, and distribution with luxury positioning and rate integrity
Lead annual budgets, forecasts, and long-term commercial planning with ownership-level accountability
Identify high-yield revenue opportunities that enhance the guest experience and reinforce the hotel’s lifestyle narrative
Apply yield management principles to optimize room rates and function space profitability
Spearhead the strategic pursuit, application, approval, and activation of the hotel into premier luxury travel and cardholder programs, including Virtuoso, Fine Hotels & Resorts (FH&R), and comparable elite platforms
Leverage prior experience and established industry relationships to successfully differentiate the hotel during program evaluation and onboarding
Manage the full lifecycle of luxury program participation from positioning and approval through launch, ongoing optimization, performance analysis, and renewal
Maintain active working knowledge of and relationships with Luxury Cardholder Programs, including American Express, JP Morgan Chase, Capital One, Citi, and similar partners, to drive incremental demand and visibility
Ensure all luxury distribution partnerships align with brand standards, rate integrity, and long-term positioning
Expand visibility and production through strong relationships with luxury travel agencies and advisors, including but not limited to Virtuoso-affiliated agencies, Ovation, SmartFlyer, First in Service, Ascot Travel, Tzell, ProTravel, and others
Oversee participation in Consortia programs for independent luxury hotels, including contract management, utilization of marketing and advertising inclusions, offer and package development, and performance tracking
Ensure consortia partners and advisors are engaged, informed, and deliver consistent production growth
Drive group market share growth by reviewing, auditing, and improving the group sales process from prospecting through post-event evaluation
Ensure prospecting strategies are strong, lead response times are timely and thorough, and group communications are consistent and polished
Oversee and optimize group sales tools and platforms such as ZoomInfo, Knowland, Visiting Media, SendSites, SynXis, and related systems
Expand the hotel’s presence in the meetings and events market through group representation programs, including managing relationships with Teneo, ALHI, and other third-party organizations designed to increase group production
Provide strategic oversight of corporate travel platforms, ensuring channels such as Navan, Internova, and Engine are effectively managed and producing meaningful results
Maintain alignment between corporate distribution, rate strategy, and luxury positioning
Protect, elevate, and consistently communicate the hotel’s brand voice across all sales and marketing channels
Lead and manage Sales & Marketing third-party partnerships, including digital marketing agencies, public relations firms, social media management, and brand/creative partners
Ensure consistent messaging, elevated brand presentation, and measurable production across all external partnerships
Position the hotel as a destination defined by luxury, lake culture, culinary excellence, wellness, design, and experiential travel
Maintain accurate account records, reporting, customer profiles, and follow-up systems
Demonstrate deep knowledge of competitive markets, luxury travel trends, and evolving distribution strategies
Manage time, travel, and expenses responsibly with a focus on revenue-producing activity
Uphold a polished, service-driven presence aligned with luxury hospitality standards
All other duties as assigned, requested or deemed necessary by management
Qualification
Required
Minimum of high school diploma or equivalent
4+ years of hotel sales management experience
3-5 years sales management experience
Requires knowledge of general sales techniques, yield management, and customer service skills
Ability to Travel
Requires the ability to hear, speak, read and write English fluently
Requires 12th grade level mathematics, spelling and reading skills
Requires effective business writing skills
Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions
Understand and follow verbal/written instructions
Organized
Be able to work on more than one task at a time
Develop strong internal and customer relations
Set and manage priorities and plan activities in advance
Adhere to deadlines
Solve Problems and make sound business decisions
Directly supervises approximately 2-10 associates
Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment
Benefits
Sage Hotel & Restaurant Discounts across the US
Paid vacation, sick and holiday pay
Medical, Vision, Dental Insurance
401k
Convenient Location
Free Shift Meal
Complimentary Parking
Company
Sage Hospitality Group
Founded in 1984, Sage Hospitality Group is an experiential hospitality company headquartered in Denver, Colorado.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Walter Isenberg
President and CEO
Matt Schwartz
Chief Technology Officer (CTO)
Recent News
Sports Business Journal
2026-01-08
Company data provided by crunchbase