New Leaders · 6 hours ago
Senior Director, Donor Engagement
United States
Full-time
Remote
Director/Executive
$91K/yr - $109K/yr
7+ years expNew Leaders develops transformational school leaders and advances policies and practices that ensure high academic achievement for all children—especially students from under-resourced communities. The Senior Director, Donor Engagement is responsible for operationalizing New Leaders’ Development strategy by designing, implementing, and continuously improving the donor marketing, stewardship, and campaign systems that drive philanthropic acquisition, renewal, and long-term donor value.
Education Management
Hiring Manager
Anise Ross, M.S.
Responsibilities
Design and manage end-to-end donor and alumni engagement journeys, including acquisition, stewardship, renewal, and upgrade pathways across foundation, corporate, and high-net-worth individual segments
Develop and refine donor and alumni value propositions grounded in audience motivations, giving intent, and market insights to strengthen conversion and long-term engagement
Build and maintain segmented engagement strategies that align messaging, cadence, and content to donor lifecycle stage and fundraising priorities
Lead the design and execution of conversion-focused fundraising and alumni engagement campaigns tied to annual and multi-year revenue goals
Own integrated donor and alumni campaign calendars aligned to quarterly and annual fundraising targets, ensuring coordinated pacing across acquisition, stewardship, and renewal efforts
Develop, test, and optimize calls-to-action (CTAs), engagement offers, and campaign asks to increase donor commitments, renewal rates, and multi-year support
Ensure all donor- and alumni-facing assets are tied to a clear conversion objective (e.g., solicitation readiness, renewal, upgrade, engagement milestone)
Design and manage post-gift donor experiences, including impact updates, reports, stewardship touchpoints, and renewal narratives aligned to donor intent
Build scalable stewardship and retention systems that increase donor satisfaction, retention, and lifetime value
Develop and manage automated and semi-automated nurture sequences (welcome, re-engagement, renewal, upgrade) for donors and alumni
Develop and maintain fundraising enablement assets, including pitch decks, case statements, one-pagers, impact briefs, funder reports, and proposal templates
Create modular, reusable marketing toolkits that enable fundraisers to move efficiently and consistently across donor conversations
Maintain centralized libraries of donor- and alumni-facing materials to reduce ad hoc work and improve quality and speed
Own donor and alumni marketing funnel analytics, tracking performance from awareness through conversion and renewal
Analyze campaign and lifecycle performance to identify drop-off points and opportunities for optimization
Partner with Development Operations and Strategy teams to connect marketing performance to revenue outcomes and portfolio goals
Translate Development strategy into repeatable systems, initiatives, and processes that support consistent execution across fundraising workstreams
Develop standardized campaign playbooks that define goals, audience segments, messaging frameworks, CTAs, timelines, and performance benchmarks
Manage external vendors supporting donor engagement and marketing initiatives, as needed
Collaborate closely with Development, Partnerships, Alumni, Finance, and Strategy teams to ensure alignment between engagement systems and fundraising priorities
Perform other duties as assigned
Qualification
Required
Bachelor's degree required
Seven to ten years of professional experience required, including significant leadership experience in nonprofit, education, or mission-driven fundraising, donor engagement, or growth marketing
Proven ability to design and execute integrated donor engagement and fundraising marketing strategies that drive acquisition, retention, renewal, and revenue growth
Experience leading lifecycle and conversion-focused digital marketing, including email journeys, landing pages, paid digital campaigns tied to fundraising outcomes, and marketing funnel optimization
Proven ability to collaborate effectively with individuals across a variety of backgrounds and experiences; must be results-driven while maintaining a collaborative and inclusive leadership style
Passionate belief in academic excellence for every student, aligned with New Leaders' mission
Superior written and verbal communication skills with the ability to translate program outcomes and data into compelling donor-facing value propositions and engagement materials
Demonstrated expertise developing donor-facing assets such as impact reports, stewardship communications, campaign materials, case statements, and fundraising collateral
Strong marketing judgment across channels, with the ability to select the right medium and message to move donors and alumni toward engagement and commitment
Ability to operate in a fast-paced, deadline-driven fundraising environment and adapt quickly to changing revenue priorities
Experience executing donor engagement campaigns across email, paid digital, and web-based conversion assets
Creative and strategic mindset
Creative and strategic mindset with a strong orientation toward testing, learning, and performance optimization
Proven experience managing budgets, external vendors, and cross-functional teams to deliver high-quality donor engagement and fundraising outcomes
Ability to be self-directed and take initiative
Demonstrated experience collaborating across organizations
Mandatory proficiency in Microsoft Office; strong experience working with CRM and marketing automation platforms such as Salesforce and/or HubSpot
Preferred
Preferred proficiency in Salesforce, HubSpot, and Adobe Creative Suite
Benefits
New Leaders Wellness Program
Medical plan options, dental care, and vision
401K plan
Generous paid-time-off (PTO) benefits
Company
New Leaders
A quality K-12 education can—and should—be accessible to all children in the U.S.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Lisa Herring
Chief Executive Officer
Recent News
2025-09-15
Company data provided by crunchbase