GamblingCareers.com · 16 hours ago
Marketing Data Analyst
Boston, MA
Full-time
Onsite
Mid Level
$86K/yr - $159K/yr
3+ years expGamblingCareers.com is seeking a Marketing Data Analyst to build, enhance, and maintain a business intelligence platform to support analytics requirements. The role involves developing reporting solutions, engaging with business teams, and providing actionable insights to improve marketing strategies and operations.
Casino
No H1B
Responsibilities
Analyze complex datasets, extracted using SQL, to deliver actionable insights for the Lottery’s digital initiatives to drive good business decisions
Analyze and benchmark performance across multiple channels and platforms and provide recommendations for areas of future growth
Analyze CRM bonus campaign performance and provide recommendations for the generation of new campaigns
Perform industry monitoring and reporting to keep management team well informed of interactive market trends and new innovations
Elicit analytical and reporting requirements from the Lottery and work with Product Owners to ensure the requirements are delivered
Attend the Lottery meetings and internal meetings to stay informed of new requests, features, and improvement areas and provide support when necessary
Attend training and conferences as necessary to build knowledge and refine skills
Coordinate projects or requirement elicitation between the Lottery and vendors, when assigned
Ability to travel within and outside of the US
Other duties as assigned
Qualification
Required
3-5 years demonstrated ability working within a Data Analytics/Business Analytics environment, with a focus on strategy, operations and marketing data analysis
Bachelor's degree or equivalent experience with a focus in Business, Marketing or Economics preferred
Expertise gathering and documenting internal and external client requirements
Expertise in analyzing complex data sets and converting them into actionable insights which drives business decisions
Experience in ensuring data integrity and validating results, with high attention to details and accuracy
Support, advise and collaborate to deliver ad-hoc reports and data, as necessary to meet the needs of the department
Wide experience with SQL writing and SQL Server Reporting Services (SSRS)
Wide experience and knowledge in Excel advanced features
Experience with the Power BI reporting tools
Capable of investigating, familiarizing and mastering new data sets quickly
Excellent written and verbal communication skills
Strong capability to fix and solve challenges
Practical, technical-functional, motivated, initiator who has the ability to collaborate with both business and technology teams
Strong organizational and time management skills, with the ability to work independently
Good work ethic necessary to succeed in a dynamic and goal-focused environment
Knowledge with SQL Server Reporting Services (SSRS)
Writing complex SQL Queries
Advanced Excel (Power Pivot, Power View, Power Query, Pivot Tables, Lookups, etc.)
Preferred
Marketing, CRM, and/or eCommerce experience
Gaming analysis experience
Benefits
Health, dental, and vision insurance
Paid time off
401(k) plan with employer matching
Company
GamblingCareers.com
GamblingCareers.com is the leading job board for the iGaming and Online Gambling industry, dedicated to bridging the gap between talented job seekers and top employers in the sector.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase