BrandsMart USA · 16 hours ago
Lifecycle Marketing Manager
Fort Lauderdale, FL
Full-time
Onsite
Mid Level
3+ years expBrandsMart is a leading Consumer Electronics and Appliance Retailer in the Southeast, seeking a Lifecycle Marketing Manager to enhance their marketing efforts. The role involves creating, delivering, tracking, optimizing, and automating email and SMS marketing campaigns, alongside managing compliance and data hygiene processes.
Consumer ElectronicsConsumer GoodsFurnitureRetail
Responsibilities
Collaborate to own end to end strategy and process for email/sms calendar, development, and deployment
Provide reporting and analysis on email/sms campaigns
Perform A/B tests and provide test data results
Partner with multiple agencies to ensure creative, data and link files are delivered and on track for deployment
QA all emails/sms for creative, link and data accuracy
Develop strong understanding and capabilities to improve email program
Develop project plan and test schedule for both campaign and trigger emails
Manage the master email/sms distribution schedule
Develop segmentation strategy
Ensure compliance with data privacy regulations such as GDPR, CAN-SPAM, and CCPA
Utilize tools and automation to streamline data hygiene processes
Conduct periodic audits to verify the integrity of email data and identify improvement areas
Develop and maintain standard operating procedures (SOPs) for data hygiene and email list management
Qualification
Required
BS/BA degree in related field of study
Between 3-5 years of experience
HTML and CSS coding experience
Strong written, verbal, and communication skills a must
Worked closely with an email program tracking email schedules and success metrics
Superior project management and organizational skills
Detail-oriented, persistent follow-up and an ability to juggle shifting priorities
Ability to coordinate cross-functional team efforts
Resourceful and solution oriented
Team player
Operates effectively in a fast-paced, deadline-driven environment
Adept at crisis management
Preferred
Experience in an agency and/or corporate marketing environment preferred
Email and sms experience preferred
Experience with Listrak and Attentive preferred
Retail experience a plus
Benefits
Employee assistance program
Employee purchase program with exclusive discounts
Physical and financial well-being programs
401(k) plan with contribution matching
Paid time off, including vacation days, sick days, and holidays
Life and disability insurance
Medical, dental and vision insurance
Pay on Demand
Company
BrandsMart USA
BrandsMart USA is a retailer that offers appliances, furniture, and consumer electronics.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2022-02-23Acquired
Leadership Team
Vincent Visco
CIO / Sr. Vice President
Recent News
2025-08-25
Android Authority
2024-11-07
Company data provided by crunchbase