Samsung Ads · 14 hours ago
Sr. Manager of Campaign Integrated GTM (Onsite - Plano, TX)
6625 Excellence Way, Plano, TX, USA
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expSamsung Electronics America, Inc. is a leader in mobile technologies and consumer electronics. The Sr. Manager of Campaign Integrated GTM will support the execution of innovative marketing campaigns to enhance the Samsung Galaxy brand, focusing on integrated campaign management and collaboration across various teams and channels.
Marketing & Advertising
Responsibilities
Support translation of business and product goals into multi-channel marketing campaign strategy
Develop integrated campaign briefs with clear objectives, target audience, key messages, and KPI/success metrics across the funnel for product launch, sustain initiatives, seasonal campaigns, and culture moments
Collaborate with product, influencer, partnership, PR, social, media, CRM, and carrier marketing and creative teams to develop campaign strategies that ensure adaptation of global strategies for local activation to US consumer
Support campaign strategy and align timing and execution across teams and geographies
Help establish campaign thru-line and collaborate with marketing stakeholders across influencer, partnership, PR, social, media, CRM, and channel marketing to build comprehensive and effective plans that support US-focused brand, product, and business objectives
Create and manage timelines, communicate progress & blockers, and ensure all stakeholders are looped in and accountable
Lead tracking, analysis and reporting against established KPIs
Qualification
Required
Bachelor's degree preferred with 8+ years of directly related experience is required
5+ years of integrated marketing experience (preferably across diverse areas) on multiple brands, for top global brands. Focus on global consumer brands in the entertainment, consumer technology and mass-market lifestyle CPG industries
Experience in supporting the development and execution of brand strategies and integrated marketing initiatives
Ability to contribute to the shift from product-based marketing to experiences-based marketing
Experience in supporting large-scale, multi-channel integrated marketing campaigns (online, offline, advertising, digital, experiential, partnerships)
Experience in working with agency partners and production partners to deliver integrated marketing plans
Ability to translate consumer, competitive, cultural insights and internal data into opportunities, actionable strategies and specific activation plans that deliver brand differentiation and business growth
Entrepreneurial spirit, excellent communication skills and ability to articulate marketing strategies and concepts clearly and effectively to all levels of organization. Relentless drive and positivity
Strong communication skills to articulate marketing strategies and concepts clearly and effectively
Proven track record of successfully managing cross-functional teams and agencies and the ability to influence and drive impact in complex cross-functional organizations, with all levels of management
Ability to operate in a very fast-paced environment, demonstrate an agile and adaptive mindset, capable of quickly responding to consumer, market and cultural opportunities – providing both organization leadership and creative guidance
High emotional intelligence that enables close working relationships with key leaders across remote teams globally and solving complex problems at scale and speed
Benefits
Medical
Dental
Vision
Life Insurance
401(k)
Employee Purchase Program
Tuition Assistance (after 6 months)
Paid Time Off
Student Loan Program (after 6 months)
Wellness Incentives
MBO bonus compensation, based on company, division, and individual performance.
Company
Samsung Ads
Samsung Ads helps consumers discover relevant content and brands across Smart TVs, mobile, and desktop.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Kimberly Lauterbach
Head Of Business Operations
Recent News
2025-12-16
2025-12-15
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