The Last Layer · 21 hours ago
Account Manager (PR) – Media Strategy & Media Outreach
United States
Full-time
Remote
Senior Level
6+ years expThe Last Layer is seeking an Account Manager – Media Strategy & Outreach to join their team. This role involves developing PR strategies, managing client accounts, and leading media outreach efforts to secure earned coverage.
Brand MarketingMedia and EntertainmentPublic Relations
Responsibilities
Collaborate with our team to develop sharp, client-specific PR strategies
Stay on top of trends and competitors to inform campaign direction and messaging
Build and maintain strong relationships with top-tier media, podcasters, and Substack writers to drive quality earned coverage
Personally pitch on behalf of clients weekly, ensuring we meet and exceed placement goals
Lead the development and refinement of pitch calendars, press materials, and media lists
Understanding of GEO/AI integration into PR and its incorporation into strategic efforts
Partner with Account and Influencer Coordinators to plan and manage influencer collaborations and activations
Oversee creative campaign execution from ideation through reporting
Analyze results and make data-informed recommendations to optimize future efforts
Own 8–10 client accounts, acting as the primary point of contact and strategic lead
Lead calls and presentations with confidence and clarity
Proactively anticipate client needs and solve challenges with support from our leadership team
Approve and deliver reports and campaign updates, always on deadline
Delegate tasks across Account Coordinators, Influencer Coordinators, and freelance contributors while ensuring clarity, deadlines, and accountability
Mentor junior team members and provide constructive, empowering feedback
Support a collaborative, creative, and respectful team culture rooted in results and integrity
Qualification
Required
6+ years of PR experience, ideally in an agency setting working with lifestyle, parenting, or CPG brands
A strong track record of securing consistent media and influencer placements
Confidence in client leadership, strategy development, and high-pressure presentation environments
Exceptional communication skills—written, verbal, and interpersonal
A proactive, entrepreneurial mindset with a passion for mentoring and strategic thinking
Benefits
Health
Dental
Vision
401K match
Flexible PTO
Paid holidays
Company
The Last Layer
The Last Layer offers is a public relations firm that specializes in branding and content creation.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase