FinditParts · 18 hours ago
Lifecycle & Influence Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
3+ years expFinditParts is a disruptive heavy-duty truck and vehicle parts marketplace, seeking a Lifecycle & Influence Marketing Manager to lead their email and influencer marketing strategies. The role involves owning end-to-end execution of marketing programs, collaborating on strategy, and driving revenue growth through lifecycle communication and creator partnerships.
AutomotiveE-CommerceMarketplace
Responsibilities
Own end-to-end execution of email marketing, including campaign operations, automated flows, segmentation, and analysis
Build and maintain enterprise lifecycle flows tailored to high-intent, high-repeat business customers in EMS & CRM
Partner with the Salesforce Admin to create AI-assisted personalization and automated 1:1 messaging from sales and support
Develop segmented triggers based on customer behavior, purchase cycle, and product interest
Build and execute a content roadmap for FinditParts Pro: value-add campaigns, education, and retention messaging
Optimize every element of email performance including send frequency, deliverability, creative, and CTA performance
Collaborate with Content and Sales teams to ensure messages align with product launches, offers, and industry trends
Track and report channel KPIs on revenue contribution, retention impact, and customer lifecycle health
Scale our influencer pilot into a high-functioning, mature 2026 operation that delivers significant, predictable revenue growth
Recruit, negotiate, and manage relationships with creators across trucking culture, how-to education, and parts expertise
Full ownership of content briefing, product seeding logistics, messaging consistency, and posting cadence
Manage the commission-based payment structure through platforms like CJ and expand creator-specific sub-programs
Strategically repurpose influencer content for use in email, social, landing pages, paid media ads, and brand storytelling
Build an always-on pipeline of compelling content that reinforces trust, solidifies expertise, and builds cultural relevance
Provide detailed reporting on channel revenue, (ROAS), cohort composition (new vs returning customers), and cost efficiency
Collaborate with Sales, Customer Success, Content, and BI to align campaigns with customer needs and business priorities
Support internal marketing initiatives requiring email or creator content support
Work with the VP of Marketing to iterate on strategy, implement best practices, and shape long-term growth plans
Qualification
Required
3–6+ years in lifecycle/email marketing, influencer marketing, or similar hands-on growth roles
Proven ability to build automated email flows, segment audiences, optimize deliverability, and measure performance
Experience managing influencers/creators—either directly or via affiliate platforms (e.g.,CJ)
Comfort using ESPs (e.g., Klaviyo, Salesforce Marketing Cloud)
Strong analytical skills: can interpret channel performance and adjust based on insights
Ability to multitask across campaigns and channels with speed, consistency, and accuracy
Excellent communication and project management skills, working cross-functionally with Sales, BI, and CS teams
Preferred
Hands-on design ability (Figma, Canva, Adobe Suite) for email and asset creation
Experience in automotive, trucking, aftermarket parts, or enthusiast markets
Benefits
Competitive salary
Bonus
Flexible PTO
Full benefits: health, 401K, dental, vision
Company
FinditParts
FinditParts is an online marketplace of heavy duty, medium duty, and light duty truck parts.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$30MKey Investors
Crestline
2022-05-31Series A· $30M
Leadership Team
D
Daniel Labare
Chief Technology Officer
B
Brittany Lawson
COO
Company data provided by crunchbase