LaunchDarkly · 6 hours ago
Marketing Operations Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$136K/yr - $187K/yr
8+ years expLaunchDarkly is a company focused on improving software delivery for developers. They are seeking a Senior Marketing Operations Manager to enhance campaign operations, ensuring efficient execution and reliable pipeline generation while collaborating with various teams to optimize workflows and data management.
Developer ToolsDevOpsSoftwareTest and Measurement
Responsibilities
Lead and own end-to-end campaign operations: Serve as the primary owner of the processes and systems that power campaign execution across Marketing, including intake, requirements, segmentation, QA, launch and handoff. Partner with our Demand Generation team and other GTM stakeholders to translate strategy into operational requirements that ensure campaigns are delivered successfully with accuracy, speed, and consistency
Leadership communication & Strategic Influence: Communicate operational insights, campaign performance, lead flow health, and system implications to senior leadership. Build trust with GTM leadership by providing clear updates, surface risks, recommend prioritization paths, and ensure executives have the visibility necessary to support decision-making and alignment
Lead management & funnel operations: Partner with GTM teams across Marketing, Sales, and Operations to optimize scoring, routing, enrichment, and lifecycle status tracking, ensuring clear SLAs, handoff points, and data requirements so that campaign impact reliably translates into pipeline
Design and scale cross-functional processes: Identify operational gaps across the GTM ecosystem and create scalable processes that improve execution quality, collaboration, and speed. Drive change management and lead operational workstreams and cross-functional initiatives. Align GTM stakeholders across Marketing, Sales, Operations, and cross-functional partners (Product, Finance, etc.)
Drive continuous improvement: Introduce structured testing approaches and recommend enhancements to targeting, content workflows, scoring models, and campaign processes based on testing results and performance patterns. Monitor operational and performance KPIs, such as campaign throughout, SLA adherence, lead flow accuracy and data integrity
Ensure data governance, compliance, and system alignment: Support adherence to data governance standards, including GDPR/CCPA considerations where applicable. Maintain clean and reliable data flows across marketing automation, CRM, routing, and enrichment systems to protect data integrity and compliance. Establish and enforce campaign governance and own SOPs and operational documentation. Identify data quality issues, compliance concerns, or workflow gaps early and drive remediation in partnership with the appropriate stakeholders
Qualification
Required
Typically requires 8+ years of experience, or equivalent depth of expertise in Marketing / campaign operations or related GTM operational roles
Extensive hands-on experience with marketing automation platforms, CRM systems, segmentation, and lead management workflows
Demonstrated ability to design scalable processes and lead cross-functional operational initiatives
Strong project management discipline with the ability to manage multiple priorities and aggressive timelines
Familiarity with analytics and reporting tools; able to translate data into actionable operational insights
Proficiency in tools such as Salesforce, Marketo, lead routing platforms, enrichment tools, and related MarTech systems
Excellent communication, collaboration, and stakeholder management skills
High attention to detail and commitment to operational rigor
Strong systems thinking and the ability to diagnose issues, understand upstream/downstream dependencies, and propose scalable solutions
Benefits
Restricted Stock Units (RSUs)
Health, vision, and dental insurance
Mental health benefits
Company
LaunchDarkly
LaunchDarkly is a feature management platform that allows software development teams to deliver to their customers.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$330.3MKey Investors
Lead Edge CapitalBessemer Venture PartnersRedpoint
2021-08-10Series D· $200M
2020-01-16Series Unknown· $54M
2019-03-13Series C· $44M
Leadership Team
Edith Harbaugh
Chief Executive Officer
John Kodumal
CTO and Cofounder
Recent News
2026-01-23
2026-01-22
GlobeNewswire
2026-01-20
Company data provided by crunchbase