Western Governors University · 5 hours ago
Director, Analytics & Data Science
United States
Full-time
Remote
Director/Executive
$163K/yr - $294K/yr
10+ years expWestern Governors University is committed to expanding access to higher education through innovative online programs. The Director of Analytics & Data Science leads a team to provide insights and data-driven strategies that enhance marketing and enrollment efforts while ensuring alignment with the university's goals.
Higher Education
Responsibilities
Lead the development and execution of an analytics strategy that directly supports the needs and priorities of the assigned stakeholder group
Collaborate with senior leaders to align analytics initiatives with business goals and strategic priorities
Provide actionable insights to drive marketing campaigns, enrollment strategies, and partnership initiatives
Lead and guide data scientists and analysts in applying predictive modeling, forecasting, and advanced analytics to support marketing and enrollment priorities
Shape and prioritize advanced analytics use cases (e.g., incrementality testing, forecasting, impact evaluation, optimization) to ensure analytical work drives clear business decisions and actions
Ensure advanced analytics outputs are interpretable, actionable, and embedded into workflows, including models that inform recommendations and next-best actions
Partner with the Analytics Architecture team to ensure web analytics, customer data platforms (CDPs), and related systems provide reliable, decision-ready data
Support instrumentation and data collection requirements needed to inform stakeholder strategies
Work with data and platform teams to ensure data from multiple sources is integrated and aligned, enabling a holistic view of marketing and enrollment performance
Oversee the development and maintenance of dashboards, reports, models, and analytical tools to support decision-making
Engage with key stakeholders to understand their analytical needs and provide tailored solutions
Present complex data insights in a clear and actionable manner to senior leadership and other stakeholders
Facilitate workshops, training sessions, and presentations to promote data literacy and the effective use of analytics
Stay at the forefront of emerging trends and technologies in data analytics, marketing analytics, and higher education
Implement continuous improvement processes to enhance the efficiency and effectiveness of analytics activities
Foster a culture of innovation, encouraging the team to explore new methodologies and tools
Provide visionary leadership and mentorship to the analytics team, fostering a collaborative and high-performance culture
Lead recruitment and talent management efforts to attract and retain top talent with diverse skills and perspectives
Promote professional growth and development opportunities for team members
Manage the budget for the Outreach Analytics function, ensuring effective utilization of resources
Implement cost-saving measures without compromising the quality of analytics services
Identify and mitigate risks associated with data management and analytics activities
Ensure compliance with relevant regulations and institutional policies
Qualification
Required
Expertise in Marketing Data Analytics & Science: In-depth understanding of analytics and data science methodologies, tools, and best practices across marketing, enrollment, and related functions, with the ability to partner with enterprise teams to align analytics with shared data platforms and standards
Business Acumen: Strong business orientation with the ability to translate data insights into actionable business strategies
Technical Proficiency: Fluency in digital and customer journey analytics ecosystems (e.g., Adobe Analytics, CJA, Tealium AudienceStream, Accutics, ObservePoint, Adobe Launch), to effectively partner with platform owners and ensure reliable, usable data
Communication Skills: Excellent verbal and written communication skills, with the ability to convey complex information clearly
Project Management: Strong organizational and project management skills, with the ability to lead multiple initiatives simultaneously
Collaboration: Ability to foster effective working relationships across various departments and with external partners
Master's Degree in a relevant field such as data analytics, data science, business analytics, marketing, business management, or a related discipline
10+ years of experience in data analytics, data science or related field, with at least 5 years in a leadership role and 3 years of managing managers
Expertise in BI platforms such as Tableau and data tools related to outreach functions (web analytics, CRM, etc)
Proven track record of managing and mentoring teams and managers
Experience in leading change initiatives within data systems or business processes
Preferred
Certified Scrum Product Owner (CSPO), Agile Certified Practitioner (PMI-ACP), or Pragmatic Product Management
Understanding of higher education landscape and its unique challenges
Benefits
Bonuses
Medical, dental, vision, telehealth and mental healthcare
Health savings account and flexible spending account
Basic and voluntary life insurance
Disability coverage
Accident, critical illness and hospital indemnity supplemental coverages
Legal and identity theft coverage
Retirement savings plan
Wellbeing program
Discounted WGU tuition
Flexible paid time off for rest and relaxation with no need for accrual
Flexible paid sick time with no need for accrual
11 paid holidays
Other paid leaves, including up to 12 weeks of parental leave
Company
Western Governors University
Western Governors University focuses on improving lives by creating pathways to opportunity for its students.
5001-10000 employees
H1B Sponsorship
Western Governors University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (4)
2023 (12)
2022 (30)
2021 (17)
2020 (37)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Kauffman Foundation
2025-05-08Grant
Leadership Team
Stephen Herzig
Vice President of Enterprise Solutions
Kacey Thorne
Senior Director, Academic Strategic Initiatives
Recent News
2025-12-02
Company data provided by crunchbase