Chervon North America, Inc · 1 day ago
Brand Marketing Manager | EGO
Naperville - Naperville, IL 60563
Full-time
Hybrid
Mid Level
$90K/yr - $120K/yr
3+ years expChervon North America, Inc. is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. As the EGO Brand Manager, you will be responsible for leading brand building and marketing programs that increase brand equity, build awareness, and drive long-term strategies.
Consumer Goods
Responsibilities
Responsible for developing and executing brand strategy to maximize EGO revenue and profit and increase market share. This includes brand positioning, consumer targeting and being the voice of the Brand in the organization
Develop demand creation strategies to create brand awareness and product interest that leads directly to conversion, delivering on Brand KPIS. Including development and execution leadership for marketing advertising and digital campaigns
Define product unique selling position and go-to-market plan across tactics to ensure successful, on time launch
Lead and support development and execution of asset production to be used in new product launch materials, digital content, marketing campaign content and ecommerce needs
Manage relationships with internal services and external creative and digital agencies
Responsible for planning and managing the brand marketing budget to drive the planned results
Working closely with Channel Marketing, Product and Key Account teams to deliver high quality, strategic presentations comprehensive of brand strategy, market trends, competitive insights, demand creation and sell-in strategy
Lead the development of programs designed to establish and maintain brand presence in market including events, trade shows, and merchandising strategy
Utilize agency partners to develop consumer segmentation, consumer insights and brand awareness for actionable, data driven insights
Partner with internal business units across Marketing, Product Management, Industrial Design and Sales to collectively drive brand strategy
Partner with the global teams to inform of North America Brand strategy and gain alignment
Qualification
Required
Bachelor's degree in Marketing required; MBA preferred
3-5 years of relevant experience required
Exceptional knowledge of marketing strategies, concepts and practices
Strong project management and performance measurement skills
Exceptional written, verbal, public speaking and communication skills
Self-starter motivated by goals of project and challenges of fast paced environment
Leadership, problem-solving and communications skills
Ability to analyze sales and market data and apply to decision-making
Preferred
Digital campaign development experience preferred, including fundamental knowledge of consumer journey across tactics
Experience in the home improvement industry, working with key home center retailers is a plus
Benefits
Health
Dental
Vision
Short/long-term disability
Life insurance
Parental leave
A generous 401(k) match
An open PTO program
A hybrid work environment
Company
Chervon North America, Inc
CHERVON is a leading global provider to the power tool, outdoor power equipment and related industries.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Mike Clancy
CEO
Joe Turoff
Chief Marketing Officer
Company data provided by crunchbase