Warren Whitney · 4 hours ago
Marketing Director
Richmond, VA
Full-time
Hybrid
Mid, Senior Level
5+ years expWarren Whitney is a management consulting firm based in Richmond, Virginia, with over 36 years of experience helping privately held businesses and nonprofit organizations thrive. The Marketing Director will develop and execute comprehensive marketing strategies to enhance the firm's brand presence, lead-generation efforts, and marketing infrastructure.
AccountingFinancial ServicesHuman ResourcesManagement ConsultingMarketing
Responsibilities
Develop and implement integrated marketing strategies that strengthen Warren Whitney's brand and establish thought leadership across Finance, HR, and Strategy services
Ensure brand consistency across all channels, campaigns, and communications
Create and execute marketing campaigns with a clear focus on lead generation and business development
Develop strategies to attract new clients through targeted events, email campaigns, SEO initiatives, collaborations, sponsorships, and speaking engagements
Manage and track the pipeline to ensure all leads are captured, analyzed, and leveraged to improve outcomes
Oversee the maintenance of the firm's CRM systems, including regular updating, backing up, and reviewing the data to ensure accurate capturing of the data
Curate and distribute all external and internal communications, including monthly newsletters, event invitations, employee bios, press releases, and social media content
Oversee video content strategy and production to provide insight into the firm's expertise and culture; manage the firm's YouTube channel
Support the development and writing of all proposals for new business opportunities, collaborating closely with consultants and leadership to ensure clarity and alignment with client needs
Maintain and update website content to support SEO optimization and ensure current, relevant messaging
Analyze Google Analytics and other performance data to identify areas of strength, opportunity, and improvement
Partner with third-party consultants to enhance the firm's SEO presence and digital visibility
Develop and maintain a comprehensive marketing calendar to capture all initiatives and key deadlines
Manage the marketing budget, ensuring cost-effective allocation of resources and adjusting strategies based on performance and results
Collaborate with creative partners, providing strategic direction and inspiration for special projects
Support client and firm participation in award submissions, recognitions, and surveys
Plan and manage logistics and communications for firm events, including biannual Leadership Network events, virtual roundtables, and co-sponsored events
Qualification
Required
Proven experience (minimum of 5-7 years) in marketing, content creation, and communications, preferably within a professional services firm or consulting environment
Significant experience using communication tools including Constant Contact, utilizing CRM systems, and managing content on social media platforms
Flexibility to support content creation, updating, and production across multiple platforms and sources, ranging from websites to collateral materials
Excellent communication and writing skills, including persuasive expression and effective presentation skills
Capability to manage projects independently and/or collaboratively, while adhering to budgets and deadlines
Ability to build effective and collaborative relationships with colleagues, clients, referral sources, and community leaders
Solid understanding of business functions including Finance, Human Resources, and Business Strategy
Preferred
Work experience in a professional services environment preferred
Company
Warren Whitney
Warren Whitney is a management consulting firm that offers strategy, finance/accounting, HR, and IT services to organizations.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Scott Warren
Director
Company data provided by crunchbase