Merlin Entertainments · 9 hours ago
Field Sales Manager - Schools & Youth Groups, Local Partnerships
LEGOLAND California
Full-time
Onsite
Senior Level
$72K/yr - $80K/yr
5+ years expMerlin Entertainments is seeking a Field Sales Manager to drive revenue through outbound sales and community relationships. The role involves managing partnerships and initiatives with schools, youth groups, and local organizations, while collaborating with internal teams to meet revenue targets.
Digital EntertainmentLeisureMedia and EntertainmentTourism
Responsibilities
Drive proactive outbound sales through cold outreach, in-market prospecting, and relationship development
Source and convert net-new business across schools, youth groups, community organizations, and local partnerships
Identify, secure, and manage partnerships, marketing initiatives, and advertising opportunities with local and regional stakeholders
Develop, sell, and close incremental revenue opportunities aligned to GTM strategy and business priorities
Collaborate with the GTM Director and National Schools Manager on strategic planning and growth initiatives
Build tailored offerings, processes, and experiences that align partner objectives with Resort goals across the full customer journey
Support deal structuring, negotiations, and implementation of new products, pricing, tickets, and booking strategies
Own performance and reporting for assigned revenue streams, ensuring accountability to volume and revenue targets
Lead school and youth group channels, ensuring operational execution, communication, and program delivery across touchpoints
Partner cross-functionally with Marketing, Operations, eCommerce, Revenue Management, and Reservations teams
Maintain awareness of capacity, seasonality, and operational constraints to inform planning and execution
Support events, trade shows, and community initiatives to enhance brand visibility and customer engagement
Act as a connector between functional teams and on-site operations to ensure seamless execution and best-in-class booking and conversion processes
Qualification
Required
5–10 years of experience in outbound sales, business development, sponsorships, or partnerships
Background in hospitality, attractions, entertainment, or experiential businesses, with preference for youth-, school-, or education-focused markets
Experience planning private events, managing youth group contracts, and working with booking/reservation systems and CRM tools
Proven ability to generate leads independently, drive outbound sales, and deliver revenue growth
Strong commercial mindset with expertise in relationship-building, negotiation, and cross-functional collaboration
Comfortable working in matrixed, cluster-based environments with strong knowledge of the local market
Highly organized, self-directed, resilient, and results-driven, with strong accountability and time-management skills
Bachelor's degree in Business, Hospitality, Marketing, or related field, plus a valid driver's license
Benefits
Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
Paid Time Off (PTO).
Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
Recognition Programs and Rewards.
401(k) Program: Save for the future with company matching contributions.
Tuition Reimbursement Programs: Get support for further education and career growth.
Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!
Company
Merlin Entertainments
Merlin Entertainments is the largest European entertainments company operating in Europe. It is a sub-organization of Blackstone Group.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
CVC Capital Partners
2019-06-28Acquired
2013-11-13IPO
2010-06-24Private Equity
Leadership Team
Fiona Eastwood
Chief Executive Officer
Graeme Johnson
Global VP, People & Culture
Recent News
The Orlando Sentinel
2025-11-27
Company data provided by crunchbase