Stitch Fix · 20 hours ago
Private Brands Brand Management Lead - Kids
United States
Full-time
Remote
Senior Level
$83K/yr - $138K/yr
5+ years expStitch Fix is the leading online personal styling service that helps people discover styles they love. The Private Brands Brand Management Lead - Kids will evolve and scale the Private Brands business, partnering with teams to create strategies and drive innovation in product creation for children's apparel.
ApparelE-CommerceFashionRetail
Responsibilities
Partner with LT on the Private Brands matrix for Kids ensuring compelling reason for being for each and strong product/market fit for the Stitch Fix client
Build and maintain clear and compelling brand briefs that bring each brand to life for internal and external partners
Maintain a strong pulse on the competitive landscape and present out new brand opportunities based on analysis
Lead brand asset build-outs in partnership with Creative team and Vendor partners - packaging, branded trims, etc
Be the creative brand strategist and voice to continually optimize the Brands’ point of view and value-proposition for the client
Maintain a strong understanding on business trends to ensure Private Brands is delivering “better than” financial and client outcomes with newness & variety in commercial trend and style solutions
Partner with Trend Manager to concept seasonal trends, product strategies, big ideas, color concepts
Partner with Material Manager to map fabric concepts by Brand and identify whitespace opportunities for development
Manage rotating design resources to build seasonal design assets including, but not limited to, color palettes, art concepts, style and color assortment libraries
Own concepting style level brand assortments that build on client-right newness, commercial trend, and data-driven decision-making
Partner with Materials, Sourcing, Technical Design, and Quality to ensure vendor strategies uphold and advance commitments to best-in-class fit, quality, responsible sourcing, and sustainability
Lead on-product-marketing with coordination cross-functionally on Name+Claim, copy, and packaging
Educate company and cross functional partners on our brands, with focus on quarterly Stylist Training, All Hands, BoD Meetings, and ad-hoc opportunities
Leverage data and deep understanding of client to drive decision-making and strategy evolution
Serve as the centralized Private Brands expert and amplify category or LOB specific strategies to drive holistic Private Brands leverage
Qualification
Required
5-8 years of vertical private label work experience in Brand Management, Product Development and Design in diverse apparel categories
You are a tech wizard and easily adopt new software and ways of working, continually innovating through AI-applications and optimization
You are skilled in multi-stream project management and driving results
You have strong product acumen (style, fabric, trim, construction) and are able to distill aspirational concepts into commercial key items for mass market appeal
You have a strong design aesthetic with ability to pull inspiration from aspirational sources and direct competitors
You have strong product vision with ability to visualize and translate 2D concepts into physical products
You have a strong ability to influence stakeholders for impact
You are a positive team player who is able to work independently
You are comfortable with ambiguity, complex problems and nuanced approaches to solutions
You possess strong analytical, problem-solving, and project management skills
You have strong business acumen and are able to turn micro sales analysis into macro strategies
You are passionate about continuous improvement and can incorporate changes to both tools and process to drive optimal results
You build strong relationships with team members at various levels within an organization, establishing trust and respect without authority
You enjoy seeing an idea through from concept to implementation
You exhibit a high degree of cross-cultural awareness and sensitivity
You work well in a demanding, fast-paced environment and can manage competing priorities
You are highly self-motivated, you have a stellar work ethic and you're looking for the right company to support your creative growth
You have superior Excel skills and are a PowerPoint wiz
You are willing to travel up to 10% seasonally, excluding SF HQ working weeks
Above all else, you are Bright, Kind and Motivated by Challenge
Preferred
Experience in Kids, Tween, Juniors is preferred
Kids apparel graphic design experience is a huge plus
Benefits
Medical
Dental
Vision
Other benefits
Company
Stitch Fix
Stitch Fix is a personal styling platform that delivers curated and personalized apparel and accessory items for women.
1001-5000 employees
H1B Sponsorship
Stitch Fix has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22)
2024 (18)
2023 (17)
2022 (45)
2021 (34)
2020 (30)
Funding
Current Stage
Public CompanyTotal Funding
$54.35MKey Investors
Benchmark
2017-11-17IPO
2017-11-09Series Unknown· $11.85M
2014-06-10Series C· $25M
Leadership Team
Katrina Lake
Founder, CEO --> Executive Chairperson
Matt Baer
Chief Executive Officer
Recent News
Retail Dive
2025-12-24
2025-12-11
Company data provided by crunchbase