Arkansas Federal Credit Union · 6 hours ago
Digital Marketing Strategist
Little Rock, AR, US
Full-time
Onsite
Entry, Mid Level
2+ years expArkansas Federal Credit Union is seeking a Digital Marketing Strategist who will plan, execute, and optimize digital marketing campaigns across various channels. The role involves managing digital services, enhancing member engagement, and providing actionable insights through analytics and reporting.
Banking
Responsibilities
Plan and implement digital marketing campaigns by choosing appropriate channels, targeting, and objectives
Develop and execute email, text message, and push marketing campaigns, providing reporting on performance and optimization opportunities
Research and evaluate new digital marketing technologies and trends to identify opportunities for innovation and efficiency
Own member growth and adoption initiatives for SMS and email marketing opt-ins, ensuring consistent expansion of reachable audiences
Serve as the primary owner of digital banking services usage and enrollment, driving increased adoption of self-service digital tools
Oversee member adoption, engagement, and usage of key digital products, including digital banking, SavvyMoney (credit score monitoring), and digital payment solutions (mobile deposit, Zelle, wire transfers, and related services)
Maintain and update SavvyMoney content and rate information to ensure accuracy and alignment with current offerings
Own administration and ongoing maintenance of the credit union’s digital virtual assistant, including content updates, optimization, and experience improvements
Manage digital banking vendor relationships and platform coordination, including performance monitoring, reporting, and ongoing optimization (no paid media management required)
Monitor enrollment and usage metrics for digital tools such as SMS communications and the mobile app; identify opportunities to improve awareness and adoption through targeted campaigns
Collaborate with product owners, data teams, and member experience teams to improve the digital user journey and increase utilization of self-service channels
Develop and maintain dashboards tracking key adoption KPIs, and share insights with stakeholders to guide strategy and communications
Build and maintain marketing dashboards and reports using Google Analytics 4 and Google Looker Studio
Track, analyze, and interpret key performance metrics to inform strategy and decision-making
Provide team-level and executive-level reporting on campaign performance, marketing effectiveness, and digital adoption trends
Identify trends and insights to recommend optimizations across digital channels, services, and campaigns
Represent the Marketing Department on cross-functional project teams within the credit union
Collaborate with internal and external creative, media, technology, and digital banking partners to achieve business objectives
Foster strong relationships within and outside the organization to identify opportunities for growth, efficiency, and innovation
Demonstrate Arkansas Federal Credit Union’s core values and perform other related duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Advertising, or related field
Two to three years of professional experience in digital marketing strategy, reporting, or operations
Strong understanding of digital marketing strategy, campaign management, and analytics
Experience owning and administering marketing operations platforms such as Asana
Proficiency with Google Analytics 4 and Google Looker Studio for reporting and data visualization
Working knowledge of marketing automation and integration tools such as Microsoft Power Automate and Zapier
Familiarity with CRM and marketing automation systems (e.g., ActiveCampaign, HubSpot, Salesforce, Marketo)
Understanding of website content management systems such as WordPress
Knowledge of digital media buying (Google Ads, Facebook Ads, programmatic display)
Strong analytical mindset with the ability to translate data into actionable insights
Excellent communication and collaboration skills, both oral and written
Self-motivated, detail-oriented, and comfortable balancing strategic planning with hands-on execution in a fast-paced environment
Preferred
Experience with marketing automation, data integrations, or analytics preferred
Company
Arkansas Federal Credit Union
Arkansas Federal Credit Union is a member-owned financial cooperative that invests back into the Arkansas communities where our members live, work and play - all while providing a great value for our 130,000+ members.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Rodney S.
President/CEO
Eric Mangham, MBA
EVP / Chief Financial Officer
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