Mohegan Sun · 2 days ago
Senior Paid & Organic Social Strategist
Uncasville, CT
Full-time
Onsite
Senior Level
5+ years expMohegan Sun is seeking a Senior Paid & Organic Social Strategist to drive player acquisition through organic and paid social strategies. This strategic leader will manage campaigns, optimize performance, and lead a social media team to align with marketing objectives.
Gambling & Casinos
Responsibilities
Execute and optimize campaigns across platforms such as Meta, Snapchat, TikTok, YouTube and emerging channels
Manage campaign strategy and optimization, audience targeting and testing
Collaborate with paid media team to align social efforts with broader acquisition campaigns
Manage budget and make data-driven campaign adjustments
Develop and execute comprehensive social strategies aligned with acquisition goals and targets
Optimize organic content strategies to build brand presence and community engagement
Monitor performance metrics, analyze data and report on KPIs to inform strategy and improve results
Grow and develop a multi-person social media team driving paid and organic initiatives within the acquisition department
Partner with cross-functional teams, including CRM, Creative, Business Intelligence, Product, Business Development and VIP to align social media efforts with broader marketing goals
Run structured A/B tests to improve performance and identify key insights
Maintain and respect confidentiality of marketing programs, guest information and databases
Monitor platform policies and ensure all campaigns adhere to current guidelines and regulations
Stay ahead of social trends, platform updates, and competitor activity to inform strategy and maintain a competitive edge
Qualification
Required
Bachelor's Degree in Marketing, Business, Communications, or a related field
Minimum of 2 years' experience running paid ads for a mobile app with a strong understanding of app attribution and measurement frameworks
3+ years' experience in paid and organic social advertising for an iGaming company
2+ years' experience growing and developing a team
Analytical mindset with proficiency in social media analytics and reporting tools
Proven success launching new campaigns and meeting or exceeding goals
Forward-thinker who can conceptualize unique campaigns and pitch ideas
Adheres to all rules and regulations set forth by the Mohegan Digital and Corporate Compliance, Mohegan Tribal Fire Department, Public Safety, and the Mohegan Tribal Gaming Commission regarding all social ad placements
Strong understanding of the acquisition team's role in iGaming
Knowledge of gambling advertising regulations and compliance requirements across different geos
Building advanced audience segmentations
A/B testing framework
Preferred
Certifications as required by Mohegan
Knowledge of Mohegan Sun corporate and department policies and procedures
Appropriate regulations that pertain to Mohegan Information Systems
Company
Mohegan Sun
Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Kelly McKinnon
Chief Financial Officer
Kevin Bilbraut
Corporate Partnerships Sales Manager
Company data provided by crunchbase