SwingVision · 1 day ago
Head of Growth
SwingVision is an AI tennis and pickleball app that aims to democratize the pro sports experience for all athletes. They are seeking an experienced Head of Growth to lead performance marketing efforts to drive subscriber acquisition, monetization, virality, and retention.
Mobile AppsReal TimeSportsTennis
Responsibilities
Develop and execute online and offline campaigns, including digital marketing, guerilla marketing, funnel marketing, brand partnerships and on-the-ground activation to drive app downloads and subscriptions
Continuously optimise campaigns and A/B test to attract the most engaged users and drive higher conversion, retention, referral rates and lifetime customer value
Analyze marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to shape future marketing and product strategy
Own conversion rate optimisation throughout the customer funnel, including identifying, evaluating and prioritizing opportunities to increase conversion rates and revenue generated from organic/paid content, lifecycle marketing, SEO and promotions
Propose new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
Sustainably and cost-effectively grow our reach and lower CAC
Qualification
Required
5+ years experience in driving growth at a leading consumer subscription company
Expertise running and optimizing ad campaigns on Instagram, TikTok and Youtube
Experience with SEO/GEO
Experience leveraging metrics, KPIs and data to generate creative ideas
Strong copywriting, editing, and communication skills
Avid user of the SwingVision app
Preferred
Experience with Google Analytics, Amplitude and data visualization
Experience working with brand and social media influencers
Obsessed with data, spreadsheets & dashboards
Benefits
Equity
Performance-based bonus
PTO
401(k)
Medical, dental & vision
Company
SwingVision
SwingVision provides automated stats, highlights and officiating for amateur athletes in ball & racket sports.
Funding
Current Stage
Early StageTotal Funding
$9.5MKey Investors
Authentic VenturesWildcard VenturesTechstars
2023-10-18Series A· $6.2M
2021-06-15Seed· $2.45M
2020-04-09Pre Seed· $0.6M
Recent News
globalventuring.com
2025-04-15
2024-02-19
Company data provided by crunchbase