Franciscan Ministries · 6 hours ago
Director of Sales & Marketing
The Village at Victory Lakes
Full-time
Onsite
Lead/Staff, Director/Executive
$95K/yr - $105K/yr
3+ years expFranciscan Ministries is a leading organization in senior living services, and they are seeking a Director of Sales and Marketing to drive growth through effective sales, marketing, and business development strategies. The role involves overseeing operations, implementing a strategic marketing plan, and managing customer experiences to achieve occupancy targets.
Assisted LivingCommunitiesHealth CareNon Profit
Responsibilities
Lead Management: Responds, engages, and converts leads as appropriate by service line and Ministry guidelines. Responsible for meeting community occupancy targets
Ensures departmental productivity and performance measure are consistently fulfilled as well as departmental compliance with the client relationship management (CRM) system. Proficient in data integrity and management
Manages the customer experience from the initial point of engagement to admission/move-in into the community. Communicates all relevant information to the appropriate parties (associates, family, community, healthcare partners)
Develops and implements a strategic annual sales and marketing plan that includes weekly, monthly, or quarterly modifications as needed. This includes direct mail, events, outreach, promotion campaigns, and digital strategies
Partners with the Home Office Creative Services Team for the development and delivery of marketing pieces, collateral, branding materials, and strategies to advance and promote the community mission, brand identity, and services
Ensures that the community has all appropriate marketing materials and tools
Maintains an in-depth understanding of market trends and intelligence to guide strategic decisions
Markets services to potential clients and key referral sources to grow market share, attract new business, and maintain current partnerships
Develops and implements community relations activities to enhance business development. Fosters relationships with existing referral sources across the community
Keeps the Executive Director updated on changes and new services offered in the healthcare industry and assesses potential growth opportunities
Performs market segmentation, targeting, and positioning for each service line. Makes recommendations regarding service enhancement and new program development
Demonstrates strong proficiency in CRM, including tasks such as entering new referral sources, scheduling follow-up calls, and generating daily, weekly, and monthly reports as needed
Ensures regulatory compliance of federal, state, and local guidelines in marketing communications. (HUD and Fair Housing Laws)
Daily management, supervision, and direction of the Sales and Marketing Department. Annually evaluates department associates, implementing coaching plans to enhance performance and support talent development
Completion and submittal of marketing and sales reports to the community and Home Office support
Performs all other duties as assigned, including but not limited to developing the departmental financial budget, managing unit inventory, and attending all mandatory in-services, training, and meetings
Participates in the Manager on Duty weekend and holiday rotation
Perform other duties as assigned
Comply with all policies and procedures and any updates
Qualification
Required
Bachelor's degree required; preferably in a sales, marketing, or business-related field
3-5+ years of experience in sales; preferably in the Senior Housing industry
Elite communication skills
Ability to connect with residents, prospective residents, family members, and associates in a meaningful way
Preferred
Healthcare sales experience preferred
Company
Franciscan Ministries
Franciscan Ministries offers independent living, assisted living, and memory care services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Regina Umanskiy
President & Chief Executive Officer
Recent News
EIN Presswire
2025-11-21
2025-09-15
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