Riboli Family Wines · 12 hours ago
Tasting Room Manager
Paso Robles, CA
Full-time
Onsite
Entry, Mid Level
$70K/yr - $80K/yr
2+ years expRiboli Family Wines is a family-owned winery known for producing beloved wine brands. The Tasting Room Manager is responsible for leading all front-of-house operations and ensuring a top-notch tasting experience that embodies the estate’s elegance and hospitality standards.
ManufacturingRetailWine And SpiritsWinery
Responsibilities
Own day-to-day tasting room operations, guest flow, and service standards across all San Simeon Estates wine experiences
Ensure consistent execution of estate tasting formats, including guided flights, private experiences, cabanas, tours, and by-the-glass offerings
Serve as the on-floor leader during service, setting the tone for hospitality, professionalism, and guest engagement
Act as a brand ambassador, telling the San Simeon Estates story through wine, place, and people
Help manage and lead wine education and training for wine educators and servers, ensuring confident storytelling and elevated wine service
Maintain tasting room SOPs, service cadence, and guest engagement standards
Partner with winemaking and leadership teams to stay current on wines, releases, and allocation priorities
Recruit, train, schedule, and manage the tasting room team, including wine educators, hosts, and support staff
Provide ongoing coaching, feedback, and performance management to elevate individual and team performance
Build a culture of accountability, warmth, and pride in service excellence
Work closely with the Restaurant Manager to:
Coordinate reservations, seating flow, and pacing between wine and food experiences
Align staffing levels to support both tasting and dining moments without overlap or duplication
Deliver cohesive guest experiences where wine and food complement—never compete
Partner on special events, private bookings, and high-touch guest visits, each owning execution within their discipline
Drive wine sales performance through service excellence, upsell strategy, and thoughtful guest engagement
Monitor daily metrics including covers, conversion, wine sales, and guest feedback
Provide operational insights and reporting to the General Manager and DTC leadership
Ensure compliance with ABC laws, safety standards, and internal policies
Maintain reservation systems, POS accuracy, and daily operational readiness
Support Salesforce case follow-up and guest communications as needed in coordination with DTC leadership
Qualification
Required
2+ years of hospitality or tasting room management experience, preferably in winery or luxury hospitality environments
Strong wine knowledge with the ability to educate, inspire, and sell through storytelling
Proven leadership experience managing front-of-house teams
Excellent communication, organization, and guest-facing skills
Ability to work weekends, holidays, and special events
Ability to stand for long periods of time and carry up to 50 pounds
Company
Riboli Family Wines
Riboli Family Wines is a beverage manufacturer that produces a wide range of wines including well-known Italian wines.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
S
Steve Riboli
President & CEO
Paul Roberts
Chief Commercial Officer (CCO)
Recent News
2025-08-19
2025-05-17
Company data provided by crunchbase