Mattel, Inc. · 4 hours ago
Associate Manager, Toy Marketing - Games
El Segundo, CA
Full-time
Onsite
Mid, Senior Level
5+ years expMattel is a leading global toy and family entertainment company, and they are seeking an Associate Manager, Global Brand Marketing to support the Games Global Brand Team. The role involves delivering product and brand strategies that drive portfolio growth and ensuring strong marketing support for innovative products and programs.
Consumer GoodsManufacturingOnline GamesPC GamesToys
Responsibilities
Ensure all brand product & marketing projects are supported by business strategy, objectives and insights
Support in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling games to market on time and on budget backed by Consumer Insights
Create unique retailer exclusive products and campaigns
Communicate regularly with regional teams and lines of business to ensure needs are being met
Prepare for and deliver presentations that convey a strategic message to large audiences
Present with confidence to drive brand strategy and products
Brief and develop marketing assets
Help develop global marketing campaigns for execution at a local level
Monitor key trends, brands and competitors’ performance in all markets
Lead global business reporting and analysis
Act as point of contact for brand inquiries and dissemination of brand information and assets
Take initiative to clarify ever-changing business needs and challenges, and work appropriately with team and cross-functional partners to find solutions
Qualification
Required
5+ years (2 years with MBA) experience in marketing, preferably in product development
Experience with company/product/marketing that is rooted in consumer trends
Thorough understanding of marketing mix and KPIs
Experience analyzing data and managing financials
Ability to synthesize data and pull insights to create recommendations
Strong skills presenting in front of large groups
Highly organized, independent and detail oriented with strong follow up skills
Strong time management, planning and project execution skills
Excellent written and verbal communication skills
Strong interpersonal skills with the ability to build solid collaborative relationships
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word, and Excel
Benefits
Competitive total pay programs
Comprehensive benefits
Company
Mattel, Inc.
We empower generations to explore the wonder of childhood and reach their full potential.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$600M2025-11-05Post Ipo Debt· $600M
2009-09-28IPO
Leadership Team
Christopher Sinclair
CEO
Ynon Kreiz
CEO
Recent News
Techpoint Africa
2026-01-20
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