Open Influence · 14 hours ago
Senior Creative Strategist
New York
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $120K/yr
5+ years expOpen Influence is a global, award-winning creator marketing company, providing premium, end-to-end creator marketing solutions. The Senior Creative Strategist will work collaboratively within the Creative Strategy team to develop and execute innovative marketing campaigns that leverage the power of creators and social media.
AdvertisingBrand MarketingMachine LearningMarketing AutomationSocial MediaSocial Media AdvertisingSocial Media Marketing
Responsibilities
Work with the Creative Team to develop detailed, multi-platform creator marketing campaign strategies and ideas for multiple client verticals
Distill client briefs, conduct research, and analysis to develop strategic concepts and plans that address client needs
Leverage the power of social listening from primary research to data pulling in order to develop insights & ideas that, in turn, drive impact potential for brand creator initiatives
Contribute insights that provide strategic context and elevate the Creative Strategy Team’s work
Continue to develop and maintain a strong understanding of the main social media platforms and the latest social/creator-related trends
Create impactful presentations and reports that clearly articulate the key aspects of the strategic plan
Develop analysis of creator marketing campaign and efforts impact and performance on an ongoing basis and through wrap reports
Design high-quality, on-brand assets for internal and external use
Clearly communicate and defend the rationale behind the recommended strategy
Efficiently manage a high volume of work from start to finish
Qualification
Required
5+ years of experience in creative strategy, creator marketing, social media, or other related creative fields
Portfolio-first mindset: We value proof of work, creative builds, and innovative executions over a long resume. If you've built cool things and can show it, that matters more than titles
Strong background in graphic design, and/or notable experience and experimentation in using AI to develop imagery/video content
Expertise in leading creator-related concepts and strategies
Understanding of the social media, brand, and influencer marketing space
Excellent creative presentation deck-building skills
Graphic design skills, including experience with Photoshop, Illustrator, and Canva
Ability to conduct research, excitement to develop insights, a creative mind to concept ideas, and a sharp mind to evaluate impact to drive learnings and future optimizations
Excellent written and verbal communication skills. You are a creative and strategic thinker able to connect our client's goals through a logical approach. You can take a complex concept and present it in a way that is easy to understand
Familiarity with the RFP process, analyzing briefs, the problems brands are trying to solve, and how to deliver an effective response
Curiosity and fluency with AI: we're excited by candidates who experiment with AI tools, prompt creatively, and think about how AI intersects with culture, creators, and strategy
Ability to process data and identify relative trends
Dynamic and resourceful, with the ability to prioritize and be held accountable for multiple projects with fast turnarounds
Excellent time management skills
Deep understanding of the creator space, branded content, and the social/digital advertising landscape
Comfortable navigating the nuances of working with a diverse portfolio of clients, including but not limited to Automotive, TV/Film, Lifestyle, Fashion & Beauty, CPG, and Gaming
Proficiency in Google Slides, PowerPoint, and/or Keynote
Preferred
Bonus: Experience creating content!
Benefits
Professional development stipend
Summer (+ ‘No Meeting’) Fridays
Phone bill reimbursement
Full benefits
Company
Open Influence
Open Influence is a marketing company that helps brands and advertisers engage and grow their desired audiences through social media.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$4.5MKey Investors
TI Capital
2015-03-31Series Unknown· $2.5M
2015-02-23Series Unknown· $1.5M
2014-03-24Seed· $0.5M
Leadership Team
Elizabeth Ollis
Vice President of Partnerships
Erin Miller
Vice President of Account Management
Recent News
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