USG · 1 day ago
Market Insights Manager
Chicago, IL
Full-time
Hybrid
Mid LevelUSG is an industry-leading manufacturer of building products and innovative solutions. The Market Insights Manager plays a pivotal role in driving strategic marketing decisions by uncovering valuable customer and market intelligence across North America, collaborating with cross-functional teams to translate research findings into actionable recommendations.
Advanced MaterialsBuilding MaterialManufacturingProduct Design
Responsibilities
Design and execute qualitative and quantitative studies to understand customer needs and behaviors
Utilize surveys, focus groups, interviews, UX research methods, and data analysis to identify emerging trends and opportunities
Management and utilization of Qualtrics platform including its USG Customer Effort Score operation
Collect and analyze data from CRM, research, and social media to gain a deep understanding of our customer base
Extract actionable insights to support marketing and customer experience initiatives
Both self-managed in-house design and execution, as well research vendor utilized scenarios
Stay updated on competitor strategies and product launches
Conduct competitive benchmarking and provide recommendations for effective positioning in the market
Identify key demographic, psychographic, and behavioral attributes of our target customers
Use personas to guide marketing, sales, and product development efforts
Monitor industry trends and technological advancements
Provide regular updates and make recommendations for adapting strategies to stay ahead of the competition
Work closely with cross-functional teams to share insights and align strategies
Collaborate on projects enhancing customer experience, acquisition, retention, and product offerings
Management of a research repository to aid in collaboration across teams, departments and USG organizations
Prepare comprehensive reports and presentations to communicate insights in a compelling and actionable manner
Collaborate with the team to develop strategies and action plans based on gathered insights
Qualification
Required
Bachelor's or Master's degree in marketing, market research, or a related field
Proven methodological research experience
Proficiency in research methodologies, data collection, and data analysis techniques
Strong analytical skills with the ability to extract insights from complex data sets
Familiarity with market research tools, survey platforms, and data analysis software
Excellent written and verbal communication skills
Detail-oriented with strong organizational and project management skills
Strategic mindset connecting insights to business objectives and strategies
Knowledge of the latest trends and best practices in market research and customer insights
Benefits
Two medical insurance options
Vision and dental coverage
401(k) Investment Plan with company match
Pension plan
Life insurance
Accident insurance
Legal insurance
Pet insurance
Quarterly (hourly) / Annual (salary) bonus potential
Paid time off
Paid holidays
Company
USG
USG is a manufacturing company that produces gypsum wallboard, joint compound and a vast array of related products for the construction.
Founded in 1901
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2018-06-11Acquired
1993-05-14IPO
Leadership Team
Srinivas Veeramasuneni
Chief Technology Officer
Recent News
2025-10-31
South Africa Today
2025-06-07
Company data provided by crunchbase