Kalon Executive Search for Nutraceuticals, CPG and Wellness · 16 hours ago
VP of Sales RTD
United States
Full-time
Remote
Director/Executive
$160K/yr - $200K/yr
12+ years expKalon Executive Search is focused on the nutraceuticals, CPG, and wellness sectors, and they are seeking a Vice President of Sales for RTD Beverages. This role involves setting and executing the sales strategy to drive revenue growth while leading a high-performing sales organization and engaging with key strategic accounts.
Staffing & Recruiting
Responsibilities
Own and deliver annual and long-range revenue targets across beverage and food & beverage categories
Lead, mentor, and develop a multi-level sales team, fostering a performance-driven, collaborative, and accountable culture
Establish and execute the overall sales strategy, including channel expansion, key account growth, and new customer acquisition
Oversee customer development and retention across North America, with potential expansion into international markets subject to regulatory approval
Drive quarterly business reviews with both customers and internal stakeholders; identify risks and implement corrective action plans
Guide the development of annual customer-level forecasts, multi-year growth plans, and strategic account roadmaps
Oversee monthly forecasting by SKU and customer, ensuring accuracy and alignment with operations and supply chain
Provide executive oversight of contract negotiations, pricing strategy, and commercial terms to optimize profitability and long-term value
Partner closely with cross-functional leadership across R&D/Scientific Affairs, Marketing, Operations, Production, Customer Service, Logistics, Warehouse, Finance, and Accounting
Represent the organization at key industry trade shows, conferences, and strategic customer engagements
Leverage sales analytics, market intelligence, and category data (e.g., SPINS and related tools) to inform strategy and decision-making
Maintain a comprehensive understanding of category, channel, customer, and competitive dynamics; proactively share insights and recommend growth initiatives
Qualification
Required
12+ years of progressive sales experience in ingredients, beverages, or the broader food & beverage industry
Demonstrated success leading and scaling sales teams, including managers and senior individual contributors
Deep expertise in ingredient and/or beverage sales, strategic account management, and distributor partnerships
Proven experience selling technical or science-based products using consultative, education-driven sales approaches
Track record of success in high-growth, entrepreneurial or scaling environments
Strong understanding of customer requirements related to quality, regulatory compliance, and operational logistics
Exceptional executive communication skills, including presenting to C-suite leaders, buyers, R&D teams, and cross-functional partners
Advanced proficiency in Outlook, Word, Excel, and PowerPoint; CRM and forecasting tools experience preferred
Highly organized, strategic thinker with strong follow-through and a results-oriented leadership style
Ability to travel up to 30%
Preferred
Bachelor's degree in business, food science, or a related field preferred; advanced degree a plus
Benefits
Benefits
Company
Kalon Executive Search for Nutraceuticals, CPG and Wellness
Kalon Executive Search and Recruitment is focused exclusively in the nutraceuticals and wellness industries.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Liesl Bernard
Chief Executive Officer
Company data provided by crunchbase