College of Health and Human Sciences at Texas Tech University · 5 hours ago
Content Specialist, Digital Communications
Lubbock
Full-time
Onsite
Entry Level
2+ years expTexas Tech University is a prominent educational institution dedicated to student success and community engagement. The Content Specialist will create engaging content for various digital platforms, focusing on email marketing and digital communications while adhering to brand standards.
Higher EducationUniversities
Responsibilities
Assist in the creation and execution of email marketing campaigns using Salesforce Marketing Cloud
Develop engaging digital content, including email newsletters, informational emails, and automated email series
Utilize Marketing Cloud tools and features to segment audiences, personalize content, and optimize deliverability
Collaborate with team members to ensure content aligns with overall marketing strategies and brand guidelines
Monitor email performance metrics, analyze campaign data, and suggest improvements to increase engagement and effectiveness
Ensure compliance with email marketing best practices and regulations, including CAN-SPAM and GDPR
Participate in brainstorming sessions to generate innovative ideas for digital marketing initiatives
Qualification
Required
Bachelor's degree in a related field and at least two years of experience in digital content creation
Effective communication and interpersonal skills
Respectful, cooperative and effective in getting along with a diverse group of employees and customers
Ability to manage multiple ad hoc and long-term projects simultaneously
Familiarity with content management systems and digital marketing tools
Strong writing and editing skills with a keen eye for detail and grammar
Ability to communicate effectively with both external and internal audiences
Understanding of SEO best practices and experience with keyword research
Excellent organizational and project management skills
Preferred
Two to five years of experience in digital content creation
Experience supporting or contributing to integrated marketing or communications campaigns
Experience working in a higher education, public-sector or similarly complex organizational environment
Company
College of Health and Human Sciences at Texas Tech University
Official LinkedIn page of the College of Health & Human Sciences at Texas Tech.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase