Empower · 5 hours ago
Workplace Thought Leadership Marketing Director
Overland Park, KS
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$125K/yr - $182K/yr
12+ years expEmpower is dedicated to transforming financial lives and fostering a flexible work environment. The Workplace Thought Leadership Marketing Director will define and advance the firm’s insights on retirement and workforce behavior, establishing the strategic thought leadership agenda and influencing market dialogue through original research and industry engagement.
Employee BenefitsNon ProfitSocial
No H1B
Responsibilities
Define and own Empower’s multi-year workplace thought leadership strategy, including core narratives, research priorities, and signature intellectual property
Establish enterprise standards, frameworks, and methodologies for developing, validating, and publishing workplace insights
Serve as the internal final authority on workplace thought leadership positioning, ensuring alignment across marketing, product, distribution, and executive communications
Partner with data science, market research, and analytics leaders to originate novel research questions connecting participant behavior, attitudes, outcomes, and market dynamics
Synthesize complex quantitative and qualitative data into original insights that advance industry understanding and influence market dialogue
Author and oversee flagship research, indices, and perspectives that become recognized reference points for clients, media, and industry stakeholders
Act as a recognized external authority representing Empower’s perspective with industry associations, policymakers, media, and senior client audiences
Serve as a spokesperson for marquee workplace research and industry commentary
Influence industry dialogue by introducing new frameworks, language, or points of view adopted beyond Empower
Share insights with leaders across product, distribution, and strategy on workplace trends, participant behavior, and long-term implications for business investment
Build and maintain relationships with industry associations, media outlets, and external partners to secure content placement and speaking opportunities
Represent Empower at industry events, client forums, and internal meetings, including occasional speaking engagements based on business demand
Develop and manage a comprehensive thought leadership program calendar aligned with workplace client priorities and Empower’s strategic objectives
Enable client-facing teams with enterprise-wide narratives, toolkits, and guidance that shape market engagement
Mentor senior contributors and cross-functional partners through informal leadership and subject matter expertise, without direct people management
Establish governance models for thought leadership development, publication cadence, and quality assurance
Define and monitor success metrics tied to enterprise impact, including market influence, executive engagement, and long-term brand equity
Continuously evolve Empower’s thought leadership approach in response to regulatory, workforce, and market shifts
Qualification
Required
Bachelor's degree required; advanced degree strongly preferred
Typically 12+ years of progressive experience in financial services, research, strategy, marketing, insights, or related fields
Demonstrated record of producing original, authoritative thought leadership with measurable market or industry impact
Deep expertise in workplace benefits, retirement, participant behavior, or adjacent domains
Proven ability to influence senior leaders and external stakeholders through expertise rather than authority
Exceptional analytical, writing, and executive communication skills
Experience serving as a public-facing authority, including media engagement, industry speaking, or published research
Ability to exercise influence through credibility, judgment, and enterprise impact rather than organizational hierarchy
Benefits
Medical, dental, vision and life insurance
Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
Tuition reimbursement up to $5,250/year
Business-casual environment that includes the option to wear jeans
Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
Paid volunteer time — 16 hours per calendar year
Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
Company
Empower
EMPower is a non-governmental agency for social well being.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
KC Waldron
Chief Compliance Officer
Roger Hobby
EVP
Recent News
2026-01-22
2025-10-27
2025-10-17
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