Kenvue · 14 hours ago
Lead, HCP US Rogaine Activation
Summit, NJ
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $156K/yr
5+ years expKenvue is a company dedicated to everyday care, featuring a range of iconic brands. The Lead, HCP US Rogaine Activation will be responsible for leading the strategy and execution to enhance Rogaine's position among healthcare professionals, developing marketing materials, and driving engagement through effective communication and collaboration with sales teams and external partners.
LifestylePersonal HealthWellness
Responsibilities
Own the HCP marketing strategy for Rogaine, aligned with brand vision, clinical evidence, and long-term growth objectives
Translate clinical data into clear, credible, and approachable messaging that builds trust and drives recommendation
Serve as brand steward ensuring scientific rigor, integrity, and consistency across all HCP touchpoints
Develop and manage HCP educational channels, including leave-behinds, digital assets, peer-to-peer content, and congress materials
Partner with Medical Affairs to ensure accuracy, compliance, and appropriate use of claims and amplification of science
Lead creation of mechanism of action, efficacy, and regimen adherence storytelling grounded in evidence with HCP agency
Partner with sales leadership to develop field tools, training materials, and selling stories that resonate with HCPs
Support launch planning, detailing strategy, and ongoing optimization of sales materials
Gather and synthesize field feedback to continuously improve HCP engagement
Support KOL engagement, advisory boards, conferences and educational initiatives in partnership with the Professional Affairs team
Partner on congress strategy, symposia, and professional education programs
Monitor competitive landscape and emerging science to inform innovation and messaging
Collaborate closely with Upstream HCP, Consumer Marketing, Medical, Regulatory, Legal, Contract HCP Sales, Market Research, and Digital teams
Lead agency partners (creative & media) to deliver best-in-class HCP creative and education
Manage timelines, budgets, and KPIs for HCP initiatives
Qualification
Required
A minimum of a Bachelor's degree or equivalent in a relevant field
A minimum of 5-6 years of progressive experience in sales support, marketing, or related roles within the healthcare or consumer products industry
Strong analytical skills with the ability to interpret market research and sales data to inform strategic decisions
Proven experience in coordinating trade shows, conferences, and other promotional events
Excellent communication and presentation skills to effectively support sales teams and engage stakeholders
Ability to manage multiple projects simultaneously with strong organizational skills
Candidates must demonstrate critical thinking skills, have strong negotiation skills, be able to work in a team environment, and be customer/market oriented
Self-starter, ability to work effectively within a fast-paced, rapidly evolving, highly complex, matrixed environment is required
Ability to influence key partners with ideas that build value is preferred
Preferred
Proven expertise in crafting and executing innovative HCP activation strategies that effectively influence prescribing behaviors and brand loyalty
Strong analytical mindset with the ability to translate complex healthcare data into actionable insights and compelling narratives for diverse professional audiences
Exceptional communication and interpersonal skills to build trusted relationships with key opinion leaders, healthcare providers, and internal teams
Demonstrated leadership capabilities with a passion for mentoring and driving collaborative success in a fast-paced, evolving healthcare environment
Demonstrated capability to develop and enhance sales support materials based on research insights
Experience in product development feasibility studies and competitive market analysis
Benefits
Competitive Benefit Package
Paid Company Holidays, Paid Vacation, Volunteer Time & More!
Learning & Development Opportunities
Kenvuer Impact Networks
This list could vary based on location/region
Company
Kenvue
Kenvue is a consumer health company that delivers personal health solutions.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.65BKey Investors
Third PointStarboard Value
2025-11-03Acquired
2025-04-25Post Ipo Equity
2024-10-21Post Ipo Equity
Leadership Team
Kirk Perry
Chief Executive Officer and Director at Kenvue
Andrew Stanleick
President, Skin Health & Beauty, North America and EMEA at Kenvue
Recent News
Hindu Business Line
2026-01-22
Benzinga.com
2026-01-20
Company data provided by crunchbase